tag:blogger.com,1999:blog-8811914355078612312024-03-13T14:56:16.961-07:00Seo/Ppc/Web AnalystMrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.comBlogger35125tag:blogger.com,1999:blog-881191435507861231.post-26536702409653052592015-11-26T00:26:00.000-08:002015-12-05T02:26:47.664-08:00The Best Free SEO Tools and Internet Marketing Software<div dir="ltr" style="text-align: left;" trbidi="on">
<h3 style="text-align: left;">
<u>
Competitor Analysis</u></h3>
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<o:p></o:p></div>
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<br />
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- professionalwebseo_sidebartab1_AdSense4_1x1_as -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-5675870993474606" data-ad-format="auto" data-ad-slot="1284609173" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script></div>
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<b><a href="https://ahrefs.com/" target="_blank">Ahrefs (Free Version)</a></b> – They have the largest database of
backlinks which you can use to conduct audits of your competitors link profiles
to steal their best links. You can also use the data to conduct an analysis on
your own backlink profile <o:p></o:p></div>
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<br /></div>
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<b><a href="http://www.semrush.com/" target="_blank">SEMRush (Free Version)</a></b> – This tool is really unique in the
data it provides, even for free! You can learn your/your competitors top
keywords, how much traffic they get, who their competitors are in search and
much more! <o:p></o:p></div>
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<br /></div>
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<b><a href="http://webmeup.com/" target="_blank">WebMeUp (Free Version)</a></b> – The free account at WebMeUp will
let you take a look at the backlink profile of your site or your competitors. <o:p></o:p></div>
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<br /></div>
<h3 style="text-align: left;">
<u>
Content Creation</u></h3>
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<b><a href="https://wordai.com/" target="_blank">WordAI (3 Day Trial)</a></b> – These guys are the new kids on the
block but claim to be able to automatically spin content without making it
sound like garbage. <o:p></o:p></div>
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<b><a href="http://thebestspinner.com/" target="_blank">TheBestSpinner</a></b> (Full 7 Day Trial / $7) – It really is the
best spinner and I have used it personally for the past few years on a nearly
daily basis. The API is used in a lot of other link building tools. Check out
my advanced spinning tutorial to see it in action. <o:p></o:p></div>
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<b><a href="https://www.spinrewriter.com/" target="_blank">Spin Rewriter</a></b> (5 Day Trial) – Another piece of spinning
software for you to consider. Spin Rewriter has a range of features and comes
with a fully functioning 5 day trial. <o:p></o:p></div>
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<a href="http://www.spinnerchief.com/" target="_blank"><b>Spinner Chief</b></a> (Free Version) – A close rival to
TheBestSpinner but it feels clunky in comparison. Either way they have a
completely free version of the software for you to enjoy! <o:p></o:p></div>
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<br /></div>
<h3 style="text-align: left;">
<u>
Email Marketing</u></h3>
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<o:p></o:p></div>
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<b><a href="http://www.aweber.com/" target="_blank">Aweber</a></b> (Full 30 Day Trial / $1) – It takes the pain out of
email marketing and makes staying in touch with you guys easy! <o:p></o:p></div>
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<b><a href="http://www.getresponse.com/" target="_blank">GetResponse</a></b> (Full 30 Day Trial) – The rival of Aweber,
GetResponse offers a similar feature set. It really is just a matter of
personal preference between the two of them!<o:p></o:p></div>
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<br />
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- professionalwebseo_sidebartab1_AdSense4_1x1_as -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-5675870993474606" data-ad-format="auto" data-ad-slot="1284609173" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script></div>
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<u>
Hosting</u></h3>
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<b><a href="https://www.cloudflare.com/" target="_blank">Cloud Flare</a></b> (Free) – The free Cloud Flare CDN service which
help to speed up your sites load time which Google takes into consideration. It
also provides added security & protection from bots/spam. <o:p></o:p></div>
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<br />
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- professionalwebseo_sidebartab1_AdSense4_1x1_as -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-5675870993474606" data-ad-format="auto" data-ad-slot="1284609173" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script></div>
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<b><a href="https://uptimerobot.com/" target="_blank">Uptime Robot</a></b> (Free) – Use this to monitor your websites
uptime and get instant notifications if your site goes down for any reason. Use
this in combination with the free Pingdom Tools account & monitor. <o:p></o:p></div>
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<br /></div>
<h3 style="text-align: left;">
<u>
Keyword Research</u></h3>
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<b><a href="http://www.noblesamurai.com/" target="_blank">Market Samurai</a></b> (Full 14 Day Trial) – The keyword research
and SEO competition modules of Market Samurai are some of the best in the. <o:p></o:p></div>
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<b><a href="http://www.longtailpro.com/" target="_blank">Long Tail Pro</a></b> (Full 10 Day Trial) – A great tool for finding
profitable keywords quickly. You can also use the tool to measure the
competitiveness of the search results. <o:p></o:p></div>
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<h3 style="text-align: left;">
<u>
Link Building</u></h3>
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<b><a href="http://www.rankcracker.co.uk/" target="_blank">RankCracker</a></b> (Free) – My personal SEO tool that is available
100% free. It will show you the quickest and easiest way to replicate your
competitors backlink profile & rankings. <o:p></o:p></div>
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<br /></div>
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<b><a href="http://search-engine-ranker.gsa-online.de/" target="_blank">GSA Search Engine Ranker</a></b> (Full 5 Day Trial) – This has
quickly become the Swiss army knife of link building targeting over 120
platforms at the time of writing. <o:p></o:p></div>
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<b><a href="http://www.rankwyz.com/" target="_blank">RankWyz</a></b> (30 Day Trial) – Create & manage private blog
networks easily with RankWyz. It offers a full range of tools to help you
manage everything and publish updates easily. <o:p></o:p></div>
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<b><a href="http://www.inspyder.com/products/BacklinkMonitor" target="_blank">Inspyder Backlink Monitor</a></b> (Free Version) – The ultimate tool
for monitoring your backlinks. Very easy to use and will automatically sort out
all of your tiers for you. <o:p></o:p></div>
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<br /></div>
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<b><a href="http://www.seo-spyglass.com/" target="_blank">SEO SpyGlass</a></b> (Free Version) – Use this to discover your
competitors backlinks and breakdown key metrics such as anchor text usage. You
can also use it to monitor your own sites backlink profile. <o:p></o:p></div>
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<br /></div>
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<b><a href="http://www.link-assistant.com/" target="_blank">Link Assistant</a></b> (Free Version) – This is part of the SEO
Powersuite set of tools and is great for prospecting link partners. However I
have hacked it a bit and use it to manage and automate guest posting. <o:p></o:p></div>
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<br />
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- professionalwebseo_sidebartab1_AdSense4_1x1_as -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-5675870993474606" data-ad-format="auto" data-ad-slot="1284609173" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script></div>
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<b><a href="http://www.senuke.com/" target="_blank">SENuke XCR</a></b> (Full 14 Day Trial) – SENuke XCR is a very
diverse link building tool and is great for creating tier 1 links. It is quite
expensive on a monthly basis though but the full 14 day free trial is great. <o:p></o:p></div>
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<br /></div>
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<b><a href="http://www.magicsubmitter.com/" target="_blank">Magic Submitter</a></b> (Full 30 Day Trial / $4.95) – This is really
the main rival to SENuke XCR and offers very similar features. It can post
everything from videos to press releases and is very diverse. <o:p></o:p></div>
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<br /></div>
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<b><a href="https://raventools.com/" target="_blank">Raven Tools</a></b> (30 Day Trial) – Providing a full suite of tools
the SEO module will spider your site & provide a detailed audit of
problems. It has a range of features across SEO, social, content, PPC &
more. <o:p></o:p></div>
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<b><a href="http://home.snafu.de/tilman/xenulink.html" target="_blank">Xenu Link Sleuth</a></b> (Free) – A simple easy to use tool to
spider your entire website and uncover potential problems like broken links.
This is a great free tool!</div>
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<o:p></o:p></div>
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<br /></div>
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<b><a href="https://www.microsoft.com/web/seo/" target="_blank">Microsoft SEO Toolkit</a></b> (Free) – Finally Microsoft have made a
useful product! The SEO Toolkit will spider your site and report back on any
issues. <o:p></o:p></div>
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<b><a href="http://tools.pingdom.com/" target="_blank">Pingdom Tools</a></b> (Free) – Test your sites speed from 3
locations with Pingdom Tools. If you sign up for a free account you can also
use it as an uptime monitor. <o:p></o:p></div>
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<a href="http://www.webpagetest.org/" target="_blank"><b>WebPageTest </b></a>(Free) – This site is detected to testing your
websites load time from a huge choice of browsers & locations from around
the world. It provides a huge range of data to help you optimise your site. <o:p></o:p></div>
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<h3 style="text-align: left;">
<u>
Rank Tracking</u></h3>
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<b><a href="http://ranktrackr.com/" target="_blank">Rank Tracker</a></b> (Free Version) – Part of SEO Powersuite this is
the best rank tracking solution period. Unlike web based services this desktop
application means you own the data and you can track an unlimited amount of
keywords as well as your competitors. <o:p></o:p></div>
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<br /></div>
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<b><a href="https://serpbook.com/" target="_blank">SerpBook </a></b>(14 Day Trial) – Monitor the rankings of all your
keywords in the cloud. SerpBook will check the results for you 12 times per day
along with other metrics like PR, Alexa rankings & full reports. <o:p></o:p></div>
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<br /></div>
<h3 style="text-align: left;">
<u>
SEO Multi Tools</u></h3>
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<o:p></o:p></div>
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<b><a href="http://seotoolsforexcel.com/" target="_blank">SEO Tools For Exce</a>l</b> (Free) – A great plugin for Excel that
allows you to retrieve a range of SEO data & metrics. It can even hook up
to your Analytics account to create powerful Excel dashboards.</div>
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<o:p></o:p></div>
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<h3 style="text-align: left;">
<u>
Social Media</u></h3>
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<o:p></o:p></div>
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<b><a href="http://www.buzzbundle.com/" target="_blank">BuzzBundle </a></b>(Free Version) – Made by the same team behind SEO
Powersuite, BuzzBundle makes it easier to identify & engage with your
target audience online. <o:p></o:p></div>
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<b><a href="http://driprevolution.com/" target="_blank">DripRevolution </a></b>(7 Day Trial) – A great service for building
a range of social signals to your site at your schedule. They integrate with
Facebook, Twitter, Pinterest, Google+. YouTube & more! <o:p></o:p></div>
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<br /></div>
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<b><a href="https://hootsuite.com/" target="_blank">HootSuite </a></b>(Free Version) – This is my preferred tool for
managing Twitter, Facebook and Google+. You can monitor a number of search
terms as well as schedule updates to go out. <o:p></o:p></div>
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<b><a href="https://tweetdeck.twitter.com/" target="_blank">TweetDeck </a></b>(Free Version) – Now owned by Twitter this is a
great desktop client to manage your Twitter account. <o:p></o:p></div>
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<br />
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- professionalwebseo_sidebartab1_AdSense4_1x1_as -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-5675870993474606" data-ad-format="auto" data-ad-slot="1284609173" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script></div>
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<b><a href="https://buffer.com/" target="_blank">Buffer </a></b>(Free) – Connect your social accounts to Buffer and
you can easily share/queue/schedule content to be published to them. Whether
that’s sharing your new post with the browser extension or clicking a Buffer
button on someone’s site. <o:p></o:p></div>
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<b><a href="http://www.tubetoolbox.com/" target="_blank">TubeTool Box</a></b> (Free Trial) – A desktop application to manage
your YouTube account. You can do things like bulk follow/comment/message people
to grow your audience & reach on YouTube. <o:p></o:p></div>
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<h3 style="text-align: left;">
<u>
WordPress</u></h3>
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<o:p></o:p></div>
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<b><a href="http://sociallocker.org/" target="_blank">Social Locker</a></b> (Free Version) – This is the Social Locker I
use on the blog to encourage social sharing. While I run the premium version
you can get the free version right here! <o:p></o:p></div>
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<br /></div>
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<b><a href="http://wpsocial.com/product/wp-social-seo-pro/" target="_blank">WP Social SEO Pro</a></b> (Free Version) – Previously known as
Social SEO Booster I use the premium version on this which was featured in this
post. <o:p></o:p></div>
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<br /></div>
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<b><a href="http://s2member.com/" target="_blank">S2 Member</a></b> (Free Version) – A very powerful membership plugin
for WordPress, S2 Member is easy to use and was featured in this tutorial. The
free version is feature rich! <o:p></o:p></div>
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<b><a href="https://wprobot.net/" target="_blank">WPRobot </a></b>(Free Version) – This is widely regarded as the best
auto blogging solution for WordPress. It can pull content from a ridiculous
number of sources and when setup correctly can produce some high quality auto
blogs.<br />
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<o:p></o:p></div>
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<h4 style="text-align: left;">
Source : - <a href="http://www.matthewwoodward.co.uk/tips/the-best-free-seo-tools-internet-marketing-software/" target="_blank">Matthew Woodward</a></h4>
</div>
Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com2tag:blogger.com,1999:blog-881191435507861231.post-64541504763619278462015-11-24T23:17:00.000-08:002015-12-05T02:30:48.932-08:00Best Black Friday deals on Supermicro Barebone Servers<div dir="ltr" style="text-align: left;" trbidi="on">
Black Friday is the Friday after thanksgiving and it's usually one of the major shopping days in the USA/UK. Black friday day falls anywhere between November 23 and 29.<br />
<br />
Since that time, products are usually sold at discounted prices.Shop IRON Give <b>$10-$30</b> Discount on Supermicro barebone sever.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://shop.ironnetworks.com/black-friday-savings" target="_blank"><img border="0" height="356" src="http://3.bp.blogspot.com/-IAXSYn-0mlU/VlVflcXARZI/AAAAAAAABXQ/7qr8zqPpreI/s640/BFdeal.JPG" width="640" /></a><span id="goog_1510735530"></span><span id="goog_1510735531"></span><a href="https://www.blogger.com/"></a></div>
<br />
<br />
Choose your server use coupon and don't miss your chance to profit from <a href="http://shop.ironnetworks.com/black-friday-savings" target="_blank"><b>Black Friday Deals on barebone servers.</b></a></div>
Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-38297317900287142562015-11-19T23:01:00.001-08:002015-12-05T02:34:03.925-08:00List of Google Adsense High Paying Keywords 2015-2016<div dir="ltr" style="text-align: left;" trbidi="on">
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<u>Google Adsense High Paying Keywords/Niche 2015-2016</u><o:p></o:p></div>
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<br />
<o:p></o:p></div>
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<u>High paying Topics for Google Adsense:-</u></div>
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</div>
<ol style="text-align: left;">
<li>Online making money</li>
<li>Health</li>
<li>forex Trading</li>
<li>web Hosting and Domins</li>
<li>Digital Photography</li>
<li>loans</li>
<li>Fashion and Design</li>
<li>cooking recipies</li>
<li>Business</li>
<li>Politics</li>
<li>Laws and lawyers</li>
<li>Technology</li>
<li>Insurance</li>
</ol>
<br />
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- professionalwebseo_sidebarright_AdSense2_1x1_as -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-5675870993474606" data-ad-format="auto" data-ad-slot="6727746772" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
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<h4 style="text-align: left;">
<o:p> </o:p>Use or create your website on these most expensive and highest paying adsense keywords/niche for earning good revenue.</h4>
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</div>
<ol style="text-align: left;">
<li>Mesothelioma Law Firm (179$)</li>
<li>Donate Car to Charity California (130$</li>
<li>Donate Car for Tax Credit (126.6$)</li>
<li>Donate Cars in MA (125$)</li>
<li>Donate Your Car Sacramento (118.20$)</li>
<li>How to Donate A Car in California (111.21$)</li>
<li>Sell Annuity Payment (107.46$)</li>
<li>Donate Your Car for Kids (106$)</li>
<li>Asbestos Lawyers (105.84$)</li>
<li>Structures Annuity Settlement (100.8$)</li>
<li>Car Insurance Quotes Colorado (100.9$</li>
<li>Annuity Settlements (100.72$)</li>
<li>Nunavut Culture (99.52$)</li>
<li>Dayton Freight Lines (99.39$)</li>
<li>Hard drive Data Recovery Services (98.59$)</li>
<li>Donate a Car in Maryland (98.51$)</li>
<li>Motor Replacements (98.43$)</li>
<li>Cheap Domain Registration Hosting (98.39$)</li>
<li>Donating a Car in Maryland (98.20$)</li>
<li>Donate Cars Illinois (98.13$)</li>
<li>Criminal Defense Attorneys Florida (98$)</li>
<li>Best Criminal Lawyers in Arizona (97.93$)</li>
<li>Car Insurance Quotes Utah (97.92$)</li>
<li>Life Insurance Co Lincoln (97.07$)</li>
<li>Holland Michigan College (95.74$)</li>
<li>Online Motor Insurance Quotes (95.73$)</li>
<li>Online Colleges (95.65$)</li>
<li>Paperport Promotional Code (95.13$)</li>
<li>Online Classes (95.06$)</li>
<li>World Trade Center Footage (95.02$)</li>
<li>Massage School Dallas Texas (94.90$)</li>
<li>Psychic for Free (94.61$)</li>
<li>Donate Old Cars to Charity (94.55$)</li>
<li>Low Credit Line Credit Cards (94.49$)</li>
<li>Dallas Mesothelioma Attorneys (94.33$)</li>
<li>Car Insurance Quotes MN (94.29$)</li>
<li>Donate your Car for Money (94.01$)</li>
<li>Cheap Auto Insurance in VA (93.84$)</li>
<li>Met Auto (93.70$)</li>
<li>Forensics Online Course (93.51$)</li>
<li>Home Phone Internet Bundle (93.32$)</li>
<li>Donating Used Cars to Charity (93.17$)</li>
<li>PHD on Counseling Education (92.99$)</li>
<li>Neuson (92.89$)</li>
<li>Car Insurance Quotes PA (92.88$)</li>
<li>Royalty Free Images Stock (92.76$)</li>
<li>Car Insurance in South Dakota (92.72$)</li>
<li>Email Bulk Service ($92.55$)</li>
<li>Webex Costs (92.38$)</li>
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- professionalwebseo_sidebarright_AdSense2_1x1_as -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-5675870993474606" data-ad-format="auto" data-ad-slot="6727746772" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<li>Cheap Car Insurance for Ladies (92.23$)</li>
<li>Cheap Car Insurance in Virginia ($92.03$)</li>
<li>Register Free Domains (92.03$)</li>
<li>Better Conference Calls (91.44$)</li>
<li>Futuristic Architecture (91.44$)</li>
<li>Mortgage Adviser (91.29$)</li>
<li>Car Donate (88.26$)</li>
<li>Virtual Data Rooms (83.18$)</li>
<li>Online College Course (78$)</li>
<li>Automobile Accident Attorney (76.57$)</li>
<li>Auto Accident Attorney (75.64$)</li>
<li>Car Accident Lawyers (75.17$)</li>
<li>Data Recovery Raid (73.22$)</li>
<li>Criminal lawyer Miami ($70$)</li>
<li>Motor Insurance Quotes (68.61$)</li>
<li>Personal Injury Lawyers (66.53$)</li>
<li>Car Insurance Quotes (61.03$)</li>
<li>Asbestos Lung Cancer (60.96$)</li>
<li>Injury Lawyers (60.79$)</li>
<li>Personal Injury Law Firm (60.56$)</li>
<li>Online Criminal Justice Degree (60.4$)</li>
<li>Car Insurance Companies (58.66$)</li>
<li>Dedicated Hosting, Dedicated Server Hosting (53$)</li>
<li>Insurance Companies (52$)</li>
<li>Business VOIP Solutions (51.9$)</li>
<li>Auto Mobile Insurance Quote (50$)</li>
<li>Auto Mobile Shipping Quote (50$)</li>
<li>Health Records, Personal Health Record 40$</li>
<li>Online Stock Trading (35$)</li>
<li>Forex Trading Platform (20$)</li>
</ol>
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Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-19250192651483686622015-11-10T19:14:00.001-08:002015-12-05T02:37:25.652-08:00Digital Marketing Terms - A Simple Digital Marketing Glossary<div dir="ltr" style="text-align: left;" trbidi="on">
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<h3 style="text-align: center;">
Digital Marketing Glossary Terms</h3>
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<span style="font-family: "courier new"; font-size: xx-small;">Image source : <a href="http://blog.alexa.com/full-glossary-web-analytics-terms-know/">http://blog.alexa.com/full-glossary-web-analytics-terms-know/</a></span></div>
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• </span><b style="font-size: 13pt;"><u>Aggregator</u></b><span style="font-size: 13pt;">: An individual or organization that gathers Web content (and/or sometimes applications) from different online sources for reuse or resale. There are two kinds of content aggregators: (1) those who simply gather material from various
sources for their websites, and (2) those that gather and distribute content to
suit their customer's needs. The latter process is called syndication. </span><br />
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://searchsoa.techtarget.com/definition/content-aggregator">http://searchsoa.techtarget.com/definition/</a></span><br />
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<span style="font-family: "courier new"; font-size: 13pt;"><a href="http://searchsoa.techtarget.com/definition/content-aggregator">
</a></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Analytics</u></b>: The measurement, collection, analysis and reporting
of Internet data for the purpose of understanding who your visitors are and
optimizing your website. <br /><br /><o:p></o:p></span></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.socialbrite.org/sharing-center/glossary/">http://www.socialbrite.org/sharing-center/glossary/</a>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Banner Ads</u></b>: An advertisement that appears on a Web page,
most commonly at the top (header) or bottom (footer) of the page. Designed to
have the user click on it for more information. o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Blog</u></b>: A personal online journal that is frequently updated
and intended for general public consumption. Blogs are defined by their format:
a series of entries posted to a single page in reverse-chronological order.
Blogs generally represent the personality of the author or reflect the purpose
of the website that hosts the blog. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://searchwindevelopment.techtarget.com/definition/blog">http://searchwindevelopment.techtarget.com/definition/blog</a>
<o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>CAN-SPAM</u></b>: A series of federal laws that must be followed by
all email marketers. Those found in violation of the laws can be subjected to
major penalties. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Click-Through Rate</u></b>: The number of times people clicked on
the links in your message. This is often referred to as CTR (Click through
Rate). Note: you must have enabled click through tracking in the campaign in
order for this to be recorded. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Cost per Click</u></b>: The amount charged to the advertiser every
time a user clicks on a keyword advertisement. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.web1marketing.com/glossary.php?term=CPC">http://www.web1marketing.com/glossary.php?term=CPC</a>
<o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Cost per Impression(CPM)</u></b>: The cost paid each time an online
advertisement such as a company’s banner, button or text link loads on a user’s
screen. Each time the ad is displayed, the ad server counts it as one
impression. Some programs though are configured to exclude reloads or internal
user actions from their count, so they can get a more accurate measure of web
traffic. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://firstpagesage.com/cpm-cost-per-impression">http://firstpagesage.com/cpm-cost-per-impression</a>
<o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>DigiKnow</u></b>: A digital marketing agency that develops
campaigns, systems and tools to connect people with clients’ ideas and products.
<br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.digiknow.com/">http://www.digiknow.com/</a> <o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Digital Brand Engagement</u></b>: Due to the way the Internet is
fast evolving, especially through the social web and social media, there is now
a plethora of digital channels which can be used to hold a dialogue between a
Brand and a Consumer, or groups of consumers. Digital brand engagement is brand
engagement with a key focus on communication via the web. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://en.wikipedia.org/wiki/Digital_brand_engagement">http://en.wikipedia.org/wiki/Digital_brand_engagement</a>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Digital Marketing</u></b>: The use of digital technologies to create
an integrated, targeted and measurable communications which help to acquire and
retain customers while building deeper relationships with them. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://digitalmarketing101.blogspot.com/2007/10/what-is-digital-marketing.html">http://digitalmarketing101.blogspot.com/2007/10/what-is-digital-marketing.html</a>
<o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>DMA Market</u></b>: The Designated Market Area. DMAs are usually
counties (or sometimes split counties) that contain a large population that can
be targeted. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Email Service Provider (ESP)</u></b>: Outside companies that send
bulk emails on behalf of their clients to prevent their messages as being
labeled as spam or blocked entirely. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>ePub</u></b>: A free and open e-book standard by the International
Digital Publishing Forum (IDPF). Files have the extension .epub. EPUB is
designed for reflowable content, meaning that the text display can be optimized
for the particular display device used by the reader of the EPUB-formatted
book. The format is meant to function as a single format that publishers and
conversion houses can use in-house, as well as for distribution and sale. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://en.wikipedia.org/wiki/EPUB">http://en.wikipedia.org/wiki/EPUB</a> <o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>False Positives</u></b>: Legitimate messages being labeled as
“spam”. Can cost companies potentially millions in potential lost revenue if
not dealt with correctly. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Fax broadcast</u></b>: Sending the same message by fax to multiple
recipients, one after another. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.allbusiness.com/glossaries/fax-broadcasting/4954337-1.html">http://www.allbusiness.com/glossaries/fax-broadcasting/4954337-1.html</a>
<o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Feed</u></b>: A format that provides users with frequently updated
content. Content distributors syndicate a Web feed, enabling users to subscribe
to a site’s latest content. By using a news reader to subscribe to a feed, you
can read the latest posts or watch the newest videos on your computer or
portable device on your own schedule. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.socialbrite.org/sharing-center/glossary/">http://www.socialbrite.org/sharing-center/glossary/</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Geolocation</u></b>: The identification of the real-world geographic
location of an object, such as a cell phone or an Internet-connected computer
terminal. Geolocation may refer to the practice of assessing the location, or
to the actual assessed location. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.security-science.com/security-encyclopedia/item/geolocation">http://www.security-science.com/security-encyclopedia/item/geolocation</a>
<o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>GPRL</u></b> (The Global Permanent Removal List): List that consists
of records that are automatically removed from a particular database. Almost
all email service providers (ESP) or multi-channel messaging companies maintain
these lists for their clients. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>iCloud</u></b>: Stores your music, photos, apps, calendars,
documents, and more. Wirelessly pushes them to all your devices—automatically.
It’s the easiest way to manage your content. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.apple.com/icloud/what-is.html">http://www.apple.com/icloud/what-is.html</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Instant Messaging</u></b>: A type of communications service that
enables you to create a kind of private chat room with another individual in
order to communicate in real time over the Internet. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>jQuery</u></b>: A fast and concise JavaScript Library that
simplifies HTML document traversing, event handling, animating, and Ajax
interactions for rapid web development. jQuery is designed to change the way
that you write JavaScript. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">O <a href="http://jquery.com/">http://jquery.com/</a> <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Keywords</u></b>: Search queries are referred to as keywords when
targeted by SEO and search engine advertising. Keywords may consist of more
than one word. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.web1marketing.com/glossary.php?term=Keyword">http://www.web1marketing.com/glossary.php?term=Keyword</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Keynote (PPT platform)</u></b>: Program that lets you create
presentations with powerful yet easy-to-use tools and dazzling effects. Open,
save, and email slideshows as PowerPoint files.<br /> <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.apple.com/iwork/keynote/">http://www.apple.com/iwork/keynote/</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Livestream</u></b>: Taking the media and broadcasting it live over
the Internet. The process involves a camera for the media, an encoder to
digitize the content, a media publisher where the streams are made available to
potential end-users and a content delivery network to distribute and deliver
the content. The media can then be viewed by end-users live. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://en.wikipedia.org/wiki/Live_streaming">http://en.wikipedia.org/wiki/Live_streaming</a>
<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Microsite</u></b>: A mini website design to promote a specific
portion or brand from a larger corporate site. Used often with contests or as a
landing page for a specific promotion. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Microblog</u></b>: The act of broadcasting short messages to other
subscribers of a Web service. On Twitter, entries are limited to 140
characters, and applications like Plurk and Jaiku take a similar approach with
sharing bite-size media. Probably a more apt term for this activity is
“microsharing.” <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.socialbrite.org/sharing-center/glossary/">http://www.socialbrite.org/sharing-center/glossary/</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Mobile Apps</u></b>: Small bundles of code designed and developed
for use on a portable device are known as mobile device applications. They are
intended to enhance the features of a portable device by providing additional
functionalities and utilities that increase the device’s utilitarian and
entertainment features. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.zeroonezero.com/glossary/mobile-phone-applications.html">http://www.zeroonezero.com/glossary/mobile-phone-applications.html</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Mobile Marketing</u></b>: A set of practices that enables
organizations to communicate and engage with their audience in an interactive
and relevant manner through any mobile device or network. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://mobile-profit.com/mobilemonopoly/mobile-marketing-definition/">http://mobile-profit.com/mobilemonopoly/mobile-marketing-definition/</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Oovoo</u></b>: Service that enables everyone to have face-to-face
video calls over the Internet. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.oovoo.com/home.aspx">http://www.oovoo.com/home.aspx</a> <o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Open Rate</u></b>: This is a ratio determined by the number of
people who opened your email against the total number of people to whom you
sent the message. Typically, this number will be low for large campaigns and
higher for more targeted campaigns. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Opt-In List</u></b>: A policy for giving permission under which the
user explicitly permits the website operator to collect the information, use it
in a specified manner and/or share it with others when such use or disclosure
to third parties is unrelated to the purpose for which the information was
collected. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.getnetwise.org/glossary">http://www.getnetwise.org/glossary</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Opt-Out List</u></b>: A policy under which the user's permission is
implied unless the user explicitly requests that his/her information not be
collected, used and/or shared when such use or disclosure to third parties is
unrelated to the purpose for which the information was collected.<o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;"> o <a href="http://www.getnetwise.org/glossary">http://www.getnetwise.org/glossary</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>QR (Quick Response)code</u></b>: A two-dimensional matrix bar code
that is used to identify products. It can store up to 4,296 alphanumeric or
7,089 numeric characters. Depending on the level of error correction applied,
it can restore from seven to 30% of the missing data. <o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.pcmag.com/encyclopedia_term/0,2542,t=Q+R+code&i=61424,00.asp">http://www.pcmag.com/encyclopedia_term/0,2542,t=Q+R+code&i=61424,00.asp</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Podcast</u></b>: An audio file which is intended to be syndicated by
special Podcast feeds. For users who have subscribed to a Podcast feed it is
automatically downloaded to their computers or portable listening devices like
iPods or MP3 players. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.internetmarketing-dictionary.com/Podcast.html">http://www.internetmarketing-dictionary.com/Podcast.html</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Prezi</u></b>:Prezi is a cloud-based presentation software that
opens up a new world between whiteboards and slides. The zoomable canvas makes
it fun to explore ideas and the connections between them. The result: visually
captivating presentations that lead your audience down a path of discovery.<br /><br /><o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://prezi.com/about/">http://prezi.com/about/</a> <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>ROI</u></b>: Refers to the percentage yield provided for a given
investment. This term is used for evaluating SEM and other forms of advertising
by dividing the profit derived from advertising by the cost of that
advertising. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.web1marketing.com/glossary.php?term=ROI">http://www.web1marketing.com/glossary.php?term=ROI</a>
<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>RSS</u></b>: Technology designed to allow users to subscribe to a
specific content feed and be automatically alerted when new updates are available.
<br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>SEM</u></b>: Search Engine Marketing (SEM) is now synonymous with
Search Engine Advertising. It used to be an umbrella term referring to various
techniques for acquiring website traffic from search engines, such as: <o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o Search Engine
Submission <o:p></o:p></span></div>
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<span style="font-family: "courier new"; font-size: 13pt;">o Search Engine Optimization
(SEO) <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o Pay Per Click (PPC)
advertising <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.web1marketing.com/glossary.php?term=Search+Engine+Marketing">http://www.web1marketing.com/glossary.php?term=Search+Engine+Marketing</a>
<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>SEO</u></b>: Consists of various techniques that seek to improve the
ranking of a website in search engine results. Websites should be optimized for
keywords that are frequently searched upon by prospective customers.
Optimization includes incorporation of these keywords into copy, page titles,
link text, and various other elements of the website. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.web1marketing.com/glossary.php?term=Search+Engine+Optimization">http://www.web1marketing.com/glossary.php?term=Search+Engine+Optimization</a>
<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Short Code</u></b>: A 5 or 6 digit number that is used to send and
respond to text messages. They can either be a random set of numbers or a
“vanity” number tied to a specific brand or number pattern. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
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<br />
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>SMS</u></b>: Stands for "Short Message Service." SMS is
used to send text messages to mobile phones. The messages can typically be up
to 160 characters in length, though some services use 5-bit mode, which
supports 224 characters. SMS was originally created for phones that use GSM
(Global System for Mobile) communication, but now all the major cell phone
systems support it. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.techterms.com/definition/sms">http://www.techterms.com/definition/sms</a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Social Bookmarking</u></b>: A method by which users locate, store,
organize, share and manage bookmarks of Web pages without being tied to a
particular machine. Users store lists of personally interesting Internet
resources and usually make these lists publicly accessible. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.socialbrite.org/sharing-center/glossary/">http://www.socialbrite.org/sharing-center/glossary/</a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Social Media Optimization</u></b>: A set of practices for generating
publicity through social media, online communities and social networks. The
focus is on driving traffic from sources other than search engines, though
improved search ranking is also a benefit of successful SMO. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.socialbrite.org/sharing-center/glossary/">http://www.socialbrite.org/sharing-center/glossary/</a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Spam</u></b>: Unsolicited "junk" email sent to large
numbers of people to promote products or services. Sexually explicit
unsolicited e-mail is called "porn spam." Also refers to
inappropriate promotional or commercial postings to discussion groups or
bulletin boards. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.getnetwise.org/glossary">http://www.getnetwise.org/glossary</a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Streaming Technologies</u></b>: Unlike downloadable podcasts or
video, streaming media refers to video or audio that can be watched or listened
to online but not stored permanently. Streamed audio is often called
Webcasting. Traditional media companies like to stream their programs so that
they can’t be distributed freely onto file-sharing networks. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.socialbrite.org/sharing-center/glossary/">http://www.socialbrite.org/sharing-center/glossary/</a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Subscriber</u></b>: A person who voluntarily gave his permission to
be included on an Internet marketer’s mailing list by entering his contact
information in a form. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.internetmarketing-dictionary.com/Subscriber.html">http://www.internetmarketing-dictionary.com/Subscriber.html</a></span><br />
<span style="font-family: "courier new"; font-size: 13pt;"><br /></span>
<span style="font-family: "courier new"; font-size: 13pt;">
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• </span><b style="font-family: 'Courier New'; font-size: 13pt;"><u>Tag</u></b><span style="font-family: "courier new"; font-size: 13pt;">: Refers to labeling things with descriptive words that
groups them in a certain category so they can be easily found when needed.</span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.internetmarketing-dictionary.com/Tag.html">http://www.internetmarketing-dictionary.com/Tag.html</a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Targeting</u></b>: Specifying an audience who share common needs or characteristics
that a company decides to serve. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.slideshare.net/mehmetcihangir/segmentation-targeting-and-positioning-presentation">http://www.slideshare.net/mehmetcihangir/segmentation-targeting-and-positioning-presentation</a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>uStream</u></b>: A site that allows you to broadcast video LIVE to
the world from a computer, mobile or iPhone in minutes, or watch thousands of
shows from News to Entertainment to celebrities, 24/7. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.ustream.tv/">www.ustream.tv/</a> <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Voice Broadcast</u></b>: Sending a pre-recorded voice messages to a
large set of phone numbers at the time same. Can either be a voice call
(meaning the recipient must answer the call for the message to play) or voice
mail (meaning the message will play only if the recipient doesn’t answer) <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Widget</u></b>: A small graphical device that does a highly focused,
often single, specific task. Web widgets can be embedded in web pages or run on
the desktop of a PC (Windows or Mac) using software such as Apple's Dashboard
software or Yahoo! <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.100seotips.com/digital-marketing-terms.html">http://www.100seotips.com/digital-marketing-terms.html</a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Web Video</u></b>: Filmed videos taken with a camera or
screen-captured video where the action on a computer screen is recorded. <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">o <a href="http://www.internetmarketing-dictionary.com/Web_Video.html">http://www.internetmarketing-dictionary.com/Web_Video.html</a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">• <b><u>Wireless Text Messaging</u></b>: Sending short text messages between
cell phones, pagers or other handheld devices. Messages are sent through SMS
(short message service). <br /><br /><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "courier new"; font-size: 13pt;">O <a href="http://searchmobilecomputing.techtarget.com/definition/texting">http://searchmobilecomputing.techtarget.com/definition/texting</a>
<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<br /></div>
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- professionalwebseo_sidebartab1_AdSense4_1x1_as -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-5675870993474606" data-ad-format="auto" data-ad-slot="1284609173" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
</div>
Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-69545993499762843182015-10-28T02:36:00.001-07:002015-10-28T02:43:31.225-07:00Directory Submission - High Rank directories list<div dir="ltr" style="text-align: left;" trbidi="on">
<h4 style="text-align: left;">
<u>Benefit of Directory Submission</u></h4>
<ul style="text-align: left;">
<li>Faster Indexing</li>
<li>Better Ranking</li>
<li>Efective Keyword Targeting</li>
<li>Quality Directory Traffic</li>
</ul>
<h4 style="text-align: left;">
<u>Steps to be Safe:</u></h4>
<ul style="text-align: left;">
<li>Submit the website in correct sub-category</li>
<li>Never submit your website in the wrong category</li>
<li>Do not provide wrong or un-authentic content </li>
<li>Do not provide wrong Links</li>
</ul>
<h4 style="text-align: left;">
<u>
High Page Rank Directories List</u></h4>
<br />
<ol style="text-align: left;">
<li>http://www.dmoz.org/</li>
<li>http://www.exalead.com/</li>
<li>http://www.scrubtheweb.com/</li>
<li>http://www.entireweb.com/</li>
<li>http://www.usalistingdirectory.com/</li>
<li>http://www.marketinginternetdirectory.com/</li>
<li>http://www.usgeo.org/</li>
<li>http://www.dizila.com/</li>
<li>http://hdvconnect.com/</li>
<li>http://3tot.net/</li>
<li>http://www.somuch.com/</li>
<li>http://www.gigablast.com/</li>
<li>http://www.activesearchresults.com/</li>
<li>http://www.webworldindex.com/</li>
<li>http://www.a1webdirectory.org/</li>
<li>http://www.sonicrun.com/</li>
<li>http://www.surfsafely.com/</li>
<li>http://www.officialsearch.com/</li>
<li>http://business-inc.net/</li>
<li>http://www.secretsearchenginelabs.com/</li>
<li>http://mastermoz.com/</li>
<li>http://www.intelseek.com/</li>
<li>http://www.infotiger.com/</li>
<li>http://www.rdirectory.net/</li>
<li>http://www.247webdirectory.com/</li>
<li>http://www.w3catalog.com/</li>
<li>http://www.ananar.com/</li>
<li>http://www.amray.com/</li>
<li>http://www.addbusiness.net/</li>
<li>http://www.baikalglobal.com/</li>
<li>http://www.acewebdirectory.com/</li>
<li>http://www.1websdirectory.com/</li>
<li>http://www.happal.com/</li>
<li>http://www.livepopular.com/</li>
<li>http://www.momsdirectory.net/</li>
<li>http://www.nonar.com/</li>
<li>http://www.bedwan.com/</li>
<li>http://huttodirectory.com/</li>
<li>http://thinkfla.com/</li>
<li>http://add-oncon.com/</li>
<li>http://wewebware.com/</li>
<li>http://loadspy.com/</li>
<li>http://www.aoldir.com/</li>
<li>http://wewebware.com/</li>
<li>http://loadspy.com/</li>
<li>http://greefl.com/</li>
<li>http://aviationprints.net/</li>
</ol>
<br />
<div style="text-align: left;">
<br /></div>
</div>
Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-86426576715056449212013-12-20T05:15:00.001-08:002013-12-21T02:15:46.963-08:00Difference between rel=author and rel=publisher<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="color: #38761d;"><span style="font-size: large;">What Is rel=author?</span></span><br />
Google Authorship [<a href="https://support.google.com/webmasters/answer/1408986" target="_blank">rel=author</a>] is a program instituted by Google in 2011 that allows authors to establish a verified, two-way connection between their Google+ profiles and their content anywhere on the web.<br />
<br />
<span style="color: #38761d;"><span style="font-size: large;">What Is rel=publisher?</span></span><br />
<a href="http://support.google.com/webmasters/answer/1708844" target="_blank">rel=publisher</a> is a schema.org markup tag that Google has adopted to allow web sites to create a verified connection between their official web sites and their Google+ brand pages.<br />
<br />
What <span class="byline-author"></span><span class="byline-author"><a href="https://plus.google.com/+MaileOhye?%20%20%20rel=author">Maile Ohye</a> say on </span>Difference between rel=author and rel=publisher?<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-vJo3CsLUL9Q/UrRAr7Yz-LI/AAAAAAAAAcs/L-p7MCLK5Jo/s1600/refauthor.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="136" src="http://4.bp.blogspot.com/-vJo3CsLUL9Q/UrRAr7Yz-LI/AAAAAAAAAcs/L-p7MCLK5Jo/s640/refauthor.png" width="640" /></a></div>
<br />
<span class="byline-author"><br /></span></div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com1tag:blogger.com,1999:blog-881191435507861231.post-60521254264532500362013-11-22T00:08:00.000-08:002013-12-21T02:16:42.801-08:00Terms to know Google Adwords<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="color: #38761d;"><b>Search Engine</b></span> – A website that gathers and sorts information from the Internet based on a specified topic<br />
<br />
<span style="color: #38761d;"><b>Search Field</b></span> – Input box in the middle of the Google homepage<br />
<br />
<span style="color: #38761d;"><b>Search Query</b></span> – The keyword(s) a user types into the Google search engine to find information on the<br />
Internet<br />
<br />
<span style="color: #38761d;"><b>CPC – Cost per Click</b></span> – You are charged every time a user clicks on your ad, but not every time your ad<br />
appears in the search results<br />
<br />
<b><span style="color: #38761d;">CPM – Cost per Impression</span> –</b> You are charged every 1,000 times your ad appears on Google whether it is clicked or not<br />
<br />
<b><span style="color: #38761d;">CTR – Click Through Rate</span> – </b>Clicks/Impressions x 100 = CTR%<br />
<br />
<span style="color: #38761d;"><b>Keyword Based Advertising</b></span> – Advertisements that are triggered by users search query<br />
<br />
<span style="color: #38761d;"><b>Daily budget</b> </span>– The daily spending limit for an AdWords campaign<br />
<br />
<span style="color: #38761d;"><b>Text ad headline</b></span> – The title of your ad - used to attract users interested in your product or service<br />
<br />
<span style="color: #38761d;"><b>Display URL</b></span> – Last line of an AdWords ad. It indicates the URL of the website the ad is linked<br />
<br />
<span style="color: #38761d;"><b>URL</b></span> – Uniform Resource Locator (also called web address)<br />
<br />
<span style="color: #38761d;"><b>Affiliates</b></span> – People who get paid commission to promote a merchants website<br />
<br />
<span style="color: #38761d;"><b>Superlatives</b></span> – Words that emphasize superiority over others (i.e. Best, Greatest, etc)<br />
<br />
<b><span style="color: #38761d;">Call-To-Action Phrase</span> </b>– Example “Buy here” or “Click here” are not allowed in ad text because they are<br />
unrelated to the content of the site<br />
<br />
<b><span style="color: #38761d;">Image Ad</span> </b>– A Google ad that includes an image<br />
<br />
<span style="color: #38761d;"><b>Trademark</b></span> – A word, phrase, logo, or symbol that identifies and distinguishes a product or service from<br />
others in the marketplace<br />
<br />
<b><span style="color: #38761d;">Copyright</span> </b>– The legal right granted to an author, composer, playwright, publisher, or distributor to exclusive </div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-59392069592484042162013-11-20T05:12:00.000-08:002013-12-21T02:16:57.234-08:00Terms to Know - Google Adwords<div dir="ltr" style="text-align: left;" trbidi="on">
<b><span style="color: #38761d;">IP Address</span></b>- Internet Protocol Address is a unique number assigned to each computer connected to the<br />
Internet.<br />
<br />
<b><span style="color: #38761d;">Query Parsing</span></b>- Google uses the query entered into the search field to determine what language and location ads should show.<br />
<br />
<b><span style="color: #38761d;">Content Pages</span></b> – web pages in the Google Content Network that show AdWords ads.<br />
<br />
<b><span style="color: #38761d;">Contextual Targeting</span></b> – targeting determined by the page a user is currently on.<br />
<br />
<b><span style="color: #38761d;">Broad–Match Keyword</span></b> – trigger ad from a search query including related words or mixed words.<br />
<br />
<b><span style="color: #38761d;">Phrase-Match Keyword</span></b> – Ad triggered when keyword phrase is included in the search query.<br />
<br />
<span style="color: #38761d;"><b>Exact-Match Keyword</b> </span>– Most precise method of targeting/ triggers ad only when precise phrase is searched.<br />
<br />
<b><span style="color: #38761d;">Negative Keyword</span></b> – Prevents ad from appearing when irrelevant keywords are present in a search query.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-14984926994163931442013-11-19T21:55:00.000-08:002013-12-21T02:18:15.914-08:00Understand Keyword Targeting -Google Adwords<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: center;">
<b><span style="font-size: large;">Keyword Matching Options</span></b></div>
<br />
<b>Four types of keyword matching</b><br />
<ul style="text-align: left;">
<li><b><span style="color: #38761d;">Broad</span></b> – reach the widest audience/ allows other words included in search query, mixed order of words, related words (i.e. car = buy used car, used car = car used, car = vehicle)</li>
<li><b><span style="color: #38761d;">Phrase</span></b> – triggers ad to appear when your keyword phrase is included in a search query/ can include extra words before and after keyword phrase (i.e. “buy car” = buy car cheap)</li>
<li><b><span style="color: #38761d;">Exact</span></b> – most precise method of targeting/ triggers ad only when precise phrase is searched (i.e. [buy new car] = buy new car)</li>
<li><b><span style="color: #38761d;">Negative</span></b> – prevents ad from appearing when irrelevant keywords are present (i.e. ‘buy toy car’ won’t show your ad if you specify toy as negative)</li>
</ul>
<br />
<div>
<div>
<ul style="text-align: left;">
<li>The default setting for any keyword is broad-matched.</li>
<li>No punctuation is necessary for broad-matched keywords.</li>
<li>Quotes are used to specify phrase-match keywords.</li>
<li>Brackets are used to specify exact-match keywords.</li>
<li>You can change keyword match types at any time.</li>
</ul>
</div>
</div>
<div>
<b>Implementing Keyword Matching Options</b></div>
<div>
<div>
<ul style="text-align: left;">
<li>Broad-match keywords provide the best possibility for a high number of impressions</li>
<li>Exact-match keywords will provide less impressions, but a higher rate of conversions</li>
<li>You can use multiple keyword matching options for different keywords in the same ad group</li>
<li>Negative keywords can be applied to an entire campaign or to specific ad groups</li>
</ul>
</div>
</div>
</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-31738056057606261872013-11-05T23:49:00.002-08:002013-12-21T02:18:30.913-08:00Types of cookies used by GA on Websites<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">GA uses first-party tracking cookies only, which are
considered minimally intrusive by the new EU Privacy Directive. To be compliant
with the Directive, you need to list these cookies in your privacy policy and
request users’ consent to use them.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 14.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 14.0pt; line-height: 115%;"><br /></span></div>
<table align="center" border="1" cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td valign="top" width="160"><div align="center">
<strong>Cookie Name</strong></div>
</td>
<td valign="top" width="199"><div align="center">
<strong>Default Expiration Time</strong></div>
</td>
<td valign="top" width="141"><div align="center">
<strong>Purpose</strong></div>
</td>
<td valign="top" width="160"><div align="center">
<strong>Description</strong></div>
</td>
</tr>
<tr>
<td valign="top" width="160"><strong><span style="color: #38761d;">__utma</span></strong></td>
<td valign="top" width="199">2 years from set/update</td>
<td valign="top" width="141">Visitor identifier</td>
<td valign="top" width="160">Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exist. The cookie is updated every time data is sent to Google Analytics.</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="199"></td>
<td valign="top" width="141"></td>
<td valign="top" width="160"></td>
</tr>
<tr>
<td valign="top" width="160"><strong><span style="color: #38761d;">__utmb</span></strong></td>
<td valign="top" width="199">30 mins from set/update</td>
<td valign="top" width="141">Session identifier</td>
<td valign="top" width="160">Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="199"></td>
<td valign="top" width="141"></td>
<td valign="top" width="160"></td>
</tr>
<tr>
<td valign="top" width="160"><strong><span style="color: #38761d;">__utmc</span></strong></td>
<td valign="top" width="199">End of browser session</td>
<td valign="top" width="141">Session identifier</td>
<td valign="top" width="160">Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="199"></td>
<td valign="top" width="141"></td>
<td valign="top" width="160"></td>
</tr>
<tr>
<td valign="top" width="160"><strong><span style="color: #38761d;">__utmz</span></strong></td>
<td valign="top" width="199">6 months from set/update</td>
<td valign="top" width="141">Stores the campaign tracking values that are passed via tagged URLs</td>
<td valign="top" width="160">Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="199"></td>
<td valign="top" width="141"></td>
<td valign="top" width="160"></td>
</tr>
<tr>
<td valign="top" width="160"><strong><span style="color: #38761d;">__utmv</span></strong></td>
<td valign="top" width="199">2 years from set/update</td>
<td valign="top" width="141">Custom visitor segmentation</td>
<td valign="top" width="160">Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.</td>
</tr>
</tbody></table>
<br />
<br />
<span style="color: #38761d;">For More Information on Cookies Usage click here</span> : - <i><b><a href="https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage" target="_blank">Google Analytics Cookie Usage on Websites</a></b></i>
</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-1667286358297961052013-11-05T22:01:00.003-08:002013-12-21T02:18:53.831-08:00Google Analytic Terms & Definitions<div dir="ltr" style="text-align: left;" trbidi="on">
<b>Google Analytic Terms & Definitions :- a) Dimension b) Metrics </b><br />
<br />
<div class="Default" style="text-align: justify;">
<b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">1)
<span style="color: #38761d;">Dimension</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">A
dimension is a descriptive attribute or characteristic of an object that can be
given different values. Dimensions appear in all of your reports, though you
might see different ones depending on the specific report. Use them to help organize,
segment, and analyse your data. In some reports, you can add and remove dimensions
to see different aspects of your data. <o:p></o:p></span></div>
<div class="Default" style="text-align: justify;">
<br /></div>
<div class="Default" style="text-align: justify;">
<b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">2)
<span style="color: #38761d;">Metrics</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Metrics
are individual elements of a dimension that can be measured as a sum or a
ratio. <o:p></o:p></span></div>
<div class="Default" style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Although
dimensions and metrics can stand alone, they usually are used in conjunction
with one another. The values of dimensions and metrics and the relationships
between those values is what give meaning to your data. For the greatest
insights, dimensions are often associated with one or more metric. <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default">
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<b><span style="color: blue; font-size: large;">1.1) Dimensions </span><span style="font-size: 11.5pt;"><o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> <span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Action</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">action for the event
being tracked (e.g. “Play”, “Pause” or “Stop” for video interactions) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Ad Content</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">1</span><span style="font-family: "Arial","sans-serif"; font-size: 6.5pt;">st </span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">line (headline) of
your PPC ad <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Ad Group</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">ad groups that you or
your campaign manager has identified for your online ad campaigns<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> <span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Browser Type</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">name of the browser
used by visitors to your website (e.g. Internet Explorer or Firefox) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Browser Version</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">version of the
browsers used by visitors to your website (e.g. 2.0.0.14) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> <span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Campaign</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">names of the online
campaigns that you or your campaign manager use for your website <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Category</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">category pertaining
to the event being tracked (e.g. “Videos” for video interactions) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">City</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">visitors’ city based
on IP address <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Connection Speed</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">network connection
speed of visitors to the website (e.g. DSL, Cable, Dialup...) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Continent</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">visitors’ continent
based on IP address <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Country/Territory</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">visitors’ country or
territory based on IP address <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Days to Purchase</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of days
between users’ purchases and their first visit to your website <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Depth of Visit</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of pages
visited by users to your website in a session (visit) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> <span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Entrance Page</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">request URI where the
resultant page is the entrance or landing page for your visitors <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Exit Page</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">request URI where the
resultant page is the last or "exit" page for your visitors <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Flash Versions</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">versions of Flash
supported by visitors’ browsers, including minor versions <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Hostname</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">hostnames visitors
used to reach your website <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> <span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Java Support</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">browser capabilities
for visitors <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> <span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Keyword</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">keywords (both paid
and organic) used by users to reach your website <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #38761d;">Label</span> – </span></b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">optional label you
can apply to a particular event you are tracking (e.g. “[movie name]” for video
interactions) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Landing
Page</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">see Entrance Page <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Language</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">user’s browser language returned in a 2 or 4 character code
(e.g. “en-br” for British English) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Medium</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">This field identifies the type of referral to your website.
Thus, while a referring source (URL) to your website might be a search engine,
there are two possible mediums that can be used from a search engine referral:
organic (from a search result) and cpc (from an online ad). <o:p></o:p></span></div>
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System</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">operating system used by your visitors (e.g. Windows, Linux,
Macintosh) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Operating
System Version</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">version of the operating system of your visitors (e.g. “‘XP”
for Windows or “OSX” for Macintosh) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Page</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">see Request URI <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Page
Title</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"><title></title> field of the HTML header area for
your pages <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Position</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">position of the advertisement as it appears on the hosting
page (e.g. “side” or “top”) <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Product</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">product name <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Product
Category</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">product category as defined in your website’s ecommerce
structure (e.g. “lighting”, “furniture” or “flooring”) <o:p></o:p></span></div>
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<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Product
SKU</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">product code as defined in your ecommerce structure (e.g.
“#1234325”) <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Provider
Domain</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">fully-qualified domain of the service provider of visitors to
your website <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Provider
Name</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">name of the service provider of visitors to your website <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Referral
Path</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">referral URI (path and page, generally) of the referring site
<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Region</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">visitors’ region based on IP address <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Request
URI</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">page or a set of pages on your website by path and/or query
parameters (e.g. the request URI for the URL “www.mysite.com/about-us/” is
“/about-us/”) <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Screen
Colours</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">screen colour depth of visitors’ monitors, as reported by the
browser HTTP Request Header <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Screen
Resolution</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">screen resolution depth of visitors’ monitors, as reported by
the browser HTTP Request Header <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Search
Category</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">categories used for the internal search (e.g. “lighting”
“furniture” or “flooring”) <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Search
Refinement</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">subsequent keyword search terms or strings entered by users
after a given initial string search using the internal site search function <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Search
Terms </span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">keywords used via your website’s internal search function <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Source</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">used in reporting traffic sources to your site, identifies
the domain of the referring source (e.g. “google” or “bing”) <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Sub-continent</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">visitors’ sub-continent based on IP address <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Sub-region</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">visitors’ sub-region based on IP address <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Time
On Site</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">visitor session duration for the day <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Transaction
ID</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">transaction ID for the shopping basket purchase as defined in
your ecommerce structure (e.g. booking number, order number...) <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 8.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Visitor
Type</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of visitors to your website who are new or returning</span><span style="color: windowtext; font-size: 8.0pt;"><o:p></o:p></span></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; page-break-before: always; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Visits</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of visits to your website, calculated by determining
the number of visitor sessions (e.g. if a visitor comes to your site, exits
their browser, and returns 5 minutes later via the same browser, that is
calculated as 2 visits)<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Visits
to a Transaction</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of visits made to your website before a user makes a
purchase<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default">
<b><span style="color: blue; font-size: large;">2.1) Metrics
</span><span style="color: windowtext; font-size: 11.5pt;"><o:p></o:p></span></b></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">%
Exit</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">percentage of site exits that occurred from a page or set of
pages<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">%
New Visits</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">percentage of visits from new visitors<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Average
Value</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">average value of an ecommerce transaction<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Avg.
Visit Duration</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">average time spent per visit on your website<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Bounce
Rate</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">percentage of single-page visits (i.e. visits in which the
person left your website from the entrance page/landing page)<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Bounces</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of single-page visits to your site over the selected
dimension (e.g. if you apply this metric to the Campaign dimension, it’ll
display the number of single-page visits to your site by users that reached
your site via a particular campaign)<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Clicks</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of clicks that your ads received<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Cost</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">campaign cost<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">CPC
or cost per click</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> –</span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">average price you paid for each click on your search ads<o:p></o:p></span></div>
<div class="Default">
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<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">CPM
or cost per mille</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">cost per thousand ad impressions<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">CTR
or click through rate</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">clicks to impressions ratio<o:p></o:p></span></div>
<div class="Default">
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<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Entrances</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of entrances to your website or page<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Exits</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of exits from your site or page<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Goal
Conversion Rate</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">the percentage of sessions on a website that include a
conversion goal being reached<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Goal
Conversions</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of overall goals completed by visitors<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Goal1-20
Completions</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">total number of visitors who have completed all elements
defined for a particular goal<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Goal1-20
Start</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">total number of visitors who have completed the first goal
step for a particular goal<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Goal1-20
Value</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">total cumulative value for a particular goal<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Impressions</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of times your ads were displayed<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">New
Visits</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of visits by people who have never been to the website
before<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Page
Value</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">average value for a page a user visited before converting
(Revenue + Goal Value, divided by Unique Pageviews for a page viewed before the
conversion occurred) <i>– formerly known as “$ Index”<br /></i><o:p></o:p></span></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Pages/Visit</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of pages viewed by users per visit<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Pageviews</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">total number of pageviews for your website when applied over
the selected dimension<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Per
Visit Goal Value</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">average value of a goal completion (calculated as Goal Value
divided by Visits)<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Per
Visit Value </span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">–</span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">average value of a visit to your website (calculated as
Revenue divided by Visits)<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Product
Revenue</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">revenue generated per item (calculated as Price multiplied by
Quantity)<br /><br /><o:p></o:p></span></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="color: #0d0e00; font-family: Wingdings; font-size: 13px; text-indent: -0.25in;">ü </span><b style="font-family: Arial, sans-serif; font-size: 13px; text-indent: -0.25in;"><span style="color: #38761d;">Quantity</span><span style="color: rgba(0, 0, 0, 0);"> – </span></b><span style="font-family: Arial, sans-serif; font-size: 10pt; text-indent: -0.25in;">total number of items
sold for the product (or group of products)</span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Revenue</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">total revenue<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">RPC</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">revenue per click<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Search
Depth</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">average number of pages visitors viewed after performing a
search<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Search
Exits</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of searches a visitor made immediately before leaving
the website<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Search
Refinements</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of times a visitor searched again immediately after
performing a search<o:p></o:p></span></div>
<div class="Default" style="margin-left: .5in;">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Shipping</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">cost of delivery for a transaction<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Tax</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">amount of tax included in the transaction price (e.g. VAT)<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Time
after Search</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">starting from the first use of internal search, time spent on
website until either the session ended or until another search happened<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Time
on Page</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">time a visitor spent on a particular page or set of pages. It
is calculated by subtracting the initial view time for a particular page from
the initial view time for a subsequent page. Thus, this metric does not apply
to exit pages for your site<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Time
on Site</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">time a visitor spends on your website<o:p></o:p></span></div>
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<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Total
Unique Searches</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">total number of times your Site Search was used, excluding
multiple searches on the same keyword during the same visit<o:p></o:p></span></div>
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<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Transactions</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">total number of transactions<o:p></o:p></span></div>
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<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Unique
Pageviews</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of visits during which the specified page(s) was/were
viewed at least once<o:p></o:p></span></div>
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<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: windowtext; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">ü<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Unique
Purchases</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">total number of times a product was included in a transaction<o:p></o:p></span></div>
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<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Unique
Visitors</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of users that visits your website<o:p></o:p></span></div>
<div class="Default">
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<div class="Default" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 10pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Visits</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
– </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">number of times your visitors has been to your website
(unique sessions initiated by all your visitors)<o:p></o:p></span></div>
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<span style="font-family: Wingdings; font-size: 8pt;"><span style="color: rgba(0, 0, 0, 0);">ü</span><span style="font-family: 'Times New Roman'; font-size: 7pt;"><span style="color: rgba(0, 0, 0, 0);"> </span><span style="color: #38761d;"> </span></span></span><!--[endif]--><b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #38761d;">Visits
with Search</span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> – </span></b><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt;">total number of visits where internal site search was used</span><span style="color: windowtext; font-size: 8.0pt;"><o:p></o:p></span></div>
</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-25923455418256828672013-10-30T22:50:00.002-07:002013-12-21T02:19:15.148-08:00Google Analytic Metrics that You Should Track<div dir="ltr" style="text-align: left;" trbidi="on">
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No matter which web analytics tool you use, you’re going to be presented with a robust array of metrics. From page views and unique visitors, to referrers and average time on site, there are endless amounts of data to sift through. While you could keep a close eye on every single metric on your web site, there’s really no reason to—especially since you’d probably run out of time for sleeping, eating, and other basic life activities. Focusing on the following key metrics will tell you almost everything you need to know.</div>
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<div style="text-align: justify;">
• <b>Visitors:</b> The number of visitors to your site will give you a general idea of how well you’re getting the word out about your business.</div>
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<br /></div>
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• <b><span style="color: #274e13;">Page Views:</span></b> Looking at page views can tell you what content on your site is the most popular. If you notice that certain pages are very popular with visitors, think about why that might be the case and use that same strategy for pages that may not be drawing as many views.</div>
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<br /></div>
<div style="text-align: justify;">
• <b><span style="color: #274e13;">Referring Sites:</span></b> Looking at referring sites will give you an excellent snapshot of the type of people who are visiting your site. For example, if you sell kitchen gadgets and you notice that one of your top referring sites is a recipe site, then you know that visitors from that site are in your target audience. Referring sites are also useful in helping you boost traffic, especially for small business owners. Many small businesses</div>
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partner with business associations to generate more visits. Using an analytics tool, you can see which partnerships are bringing in the most visitors and invest more in those that provide better results.</div>
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<br /></div>
<div style="text-align: justify;">
• <b><span style="color: #274e13;">Bounce rate/Exit pages:</span></b> A bounce rate measures something different than an exit page, but both can give you important insights into why people are leaving your site. In most analytics programs, a “bounce” is recorded when a person visits and leaves within a second or two, usually before the page is even done loading. Top exit pages show you which pages people visit immediately before they leave. If the page</div>
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contains a “thank you” message after a customer places an order, a high exit or bounce rate would be expected. However, if your product pages are some of your top exit pages, it may be because your descriptions are unclear, or maybe your prices are too high.</div>
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<br /></div>
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• <b><span style="color: #274e13;">Keywords and Phrases:</span> </b>Keywords and phrases let you know what terms people are using to find your site in search engines like Google and Yahoo. This can give you some idea of how to add different content to appeal to even more customers. For example, if you are a florist and many people find your web site by typing in “flowers for Mother’s Day,” that’s perfect. However, you can also consider adding content to your site about buying flowers for anniversaries that will help your site rank highly when people search for “flowers for anniversaries.”</div>
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Rerad about - <a href="http://professionalwebseo.blogspot.in/2013/10/data-collection-metrics-for-web-sites.html" style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-weight: bold; outline: none; text-align: left; text-decoration: none;"><span style="color: #274e13;">Data collection metrics for Web sites</span></a></div>
</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-16634557355029644242013-10-27T12:06:00.000-07:002015-12-05T02:42:41.160-08:00Important Google Search Operators<div dir="ltr" style="text-align: left;" trbidi="on">
<table border="1" cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td valign="top" width="31"><b>No</b></td>
<td valign="top" width="158"><div align="center">
<b>Operator Description</b></div>
</td>
<td valign="top" width="229"><div align="center">
<b>Format Example</b></div>
</td>
<td valign="top" width="221"><div align="center">
<b>Description</b></div>
</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>1</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>filetype:</b></span></td>
<td valign="top" width="229">marketing plan filetype:doc</td>
<td valign="top" width="221">Restrict search results by file type extension</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>2</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>site:</b></span></td>
<td valign="top" width="229">google site:iqwebseo.com</td>
<td valign="top" width="221">Search within a site or domain</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>3</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>inurl:</b></span></td>
<td valign="top" width="229">inurl:SEO</td>
<td valign="top" width="221">Search for a word or phrase within the URL</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>4</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>allinurl:</b></span></td>
<td valign="top" width="229">allinurl: marketing plan</td>
<td valign="top" width="221">Search for multiple words within the URL</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>5</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>intext:</b></span></td>
<td valign="top" width="229">intext:SEO</td>
<td valign="top" width="221">Search for a word in the main body text</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>6</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>allintext:</b></span></td>
<td valign="top" width="229">Allintext:SEO</td>
<td valign="top" width="221">plan Search for multiple words within the body text of<br />
indexed pages</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>7</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>intitle:</b></span></td>
<td valign="top" width="229">intitle:“Seo”</td>
<td valign="top" width="221">Search for a word or phrase within the page title</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>8</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>allintitle:</b></span></td>
<td valign="top" width="229">allintitle:seo</td>
<td valign="top" width="221">Search for multiple words within the page title</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>9</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>inanchor:</b></span></td>
<td valign="top" width="229">inanchor:“Seo”</td>
<td valign="top" width="221">Search for a word or phrase within anchor text</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>10</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>allinanchor:</b></span></td>
<td valign="top" width="229">allinanchor:seo</td>
<td valign="top" width="221">marketing plan Search for multiple words within anchor text</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>11</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>daterange:</b></span></td>
<td valign="top" width="229">marketing plan daterange: 2454832-2455196</td>
<td valign="top" width="221">Restrict search results to pages indexed during the<br />
specified range (requires Julian dates)</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>12</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>related:</b></span></td>
<td valign="top" width="229">related:http://www.iqwebseo.com/</td>
<td valign="top" width="221">Display pages of similar content</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>13</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>info:</b></span></td>
<td valign="top" width="229">info:iqwebseo.com</td>
<td valign="top" width="221">Display info about a page</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>14</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>link:</b></span></td>
<td valign="top" width="229">link:iqwebseo.com</td>
<td valign="top" width="221">Display pages that link to the specified page</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>15</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>cache:</b></span></td>
<td valign="top" width="229">cache:iqwebseo.com</td>
<td valign="top" width="221">Display Google’s cached version of a page</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>16</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>define:</b></span></td>
<td valign="top" width="229">define:seo</td>
<td valign="top" width="221">Define a word or phrase</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>17</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>stocks:</b></span></td>
<td valign="top" width="229">stocks: aapl </td>
<td valign="top" width="221">Display stock quote and financial info for a specified<br />
ticker symbol</td>
</tr>
<tr>
<td valign="top" width="31"><div align="center">
<b>18</b></div>
</td>
<td valign="top" width="158"><span style="color: #38761d;"><b>{area code}</b></span></td>
<td valign="top" width="229">110094</td>
<td valign="top" width="221">Display location and map of an area code</td>
</tr>
</tbody></table>
<br />
<div>
<a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>
</div>
Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com1tag:blogger.com,1999:blog-881191435507861231.post-69067901442312778702013-10-26T01:34:00.001-07:002013-12-21T02:05:28.876-08:00One Account all of Google<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://2.bp.blogspot.com/-dY1d_ySVSRA/UmrIY828JQI/AAAAAAAAAa4/6jnp1sS9CUg/s1600/oneaccountallofgoogle.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-dY1d_ySVSRA/UmrIY828JQI/AAAAAAAAAa4/6jnp1sS9CUg/s1600/oneaccountallofgoogle.PNG" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
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<span style="color: #4e4e4e; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; text-align: start;">Google highlights the 'One account. All of Google' message, placing it right at the top of the page and displays icons of all its different services including Search, Gmail, Google Drive, YouTube, Maps, Play Store and Google+ at the bottom. The login prompt box is much bigger and stands out. It also displays the account photo and just asks for your password, in case you're logging-in after a long time.</span></div>
<div class="separator" style="clear: both; text-align: justify;">
<span style="color: #4e4e4e; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
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<span style="text-align: start;"><span style="color: #4e4e4e; font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 14px; line-height: 20px;">Here experience with this update - <a href="http://productforums.google.com/forum/#!topic/youtube/Fi-HEsjRWAw" target="_blank"><b>Google Product Forums</b></a></span></span></span></div>
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<span style="color: #4e4e4e; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
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<span style="color: #4e4e4e; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="color: #4e4e4e; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<br /></div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-57528333029428003382013-10-25T05:04:00.002-07:002013-12-21T02:05:18.950-08:00A Brief History of Google<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="http://www.google.com/" target="_blank"><span style="color: #274e13;">Google</span></a> was created by two Stanford university students – Larry Page and Sergey Brin. They created it as a research project for their PhD degree. These two bright students came up with an idea to create a universal search engine that would compare internet sites by the relationships between them and other sites on the World Wide Web. Larry Page and Sergey Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-VAhNX7wR9Bk/UmpcGbZr7OI/AAAAAAAAAaY/isna3waf9Us/s1600/google.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="http://4.bp.blogspot.com/-VAhNX7wR9Bk/UmpcGbZr7OI/AAAAAAAAAaY/isna3waf9Us/s320/google.jpg" width="320" /></a></div>
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-YFwuB6ybwfA/UmpcNRUEc5I/AAAAAAAAAag/yhJ7TkPTNwA/s1600/Larry_Page.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="229" src="http://4.bp.blogspot.com/-YFwuB6ybwfA/UmpcNRUEc5I/AAAAAAAAAag/yhJ7TkPTNwA/s320/Larry_Page.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: #f9f9f9; font-family: sans-serif; font-size: 11px; line-height: 15.828125px; text-align: left;"><b><a href="http://en.wikipedia.org/wiki/Larry_Page" target="_blank">Larry Page</a></b></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-RZufOdrUlw8/UmpclyRy5uI/AAAAAAAAAao/esvODFhelHE/s1600/sergey-brin.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="179" src="http://3.bp.blogspot.com/-RZufOdrUlw8/UmpclyRy5uI/AAAAAAAAAao/esvODFhelHE/s320/sergey-brin.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: lime; font-family: sans-serif;"><span style="font-size: 14px; line-height: 16.890625px;"><a href="http://en.wikipedia.org/wiki/Sergey_Brin" target="_blank">Sergey Brin</a></span></span></td></tr>
</tbody></table>
<br /><br />For More Information about Google visit official Website - <span style="color: #274e13; font-family: Courier New, Courier, monospace; font-size: large;"><a href="http://www.google.co.in/about/company/history/" target="_blank"><b>Our history in depth</b></a></span></div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-69043912615481709252013-10-25T01:34:00.001-07:002013-12-21T02:05:02.051-08:00Google Maps API - A Brief History<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div style="text-align: justify;">
Google Maps was released in beta on February 7, 2005. The draggable map interface created a sensation. It was a “Wizard of Oz / Technicolor” moment for most web users. Who knew that a web application could be that smooth and responsive? For that matter, who knew that you could even do such a thing in a web browser?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
On February 18, 2005, <span style="color: #38761d;"><a href="http://www.jjg.net/about/" target="_blank"><span style="color: #38761d;">Jesse James Garrett</span></a> </span>of Adaptive Path published a seminal article that gave a name to this new style of web development: Ajax: A New Approach to Web Applications. Suddenly,</div>
<div style="text-align: justify;">
Google Maps wasn’t simply a revolutionary mapping application; it became the poster-child for all web applications. <a href="http://oreilly.com/oreilly/tim_bio.html" target="_blank"><span style="color: #38761d;">Tim O’Reilly</span></a> (founder of O’Reilly Media, Inc.) coined another phrase, “Web 2.0”,</div>
<div style="text-align: justify;">
that helped further define the difference between how web applications used to behave versus the new “<a href="https://maps.google.com/" target="_blank"><span style="color: #38761d;"><b>Google Maps</b></span></a>” way.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
On June 29, 2005, Google released version 1 of their Mapping API. This allowed us to move from being simply consumers of the maps to actual producers. (Presumably, it’s the reason you’re reading this</div>
<div style="text-align: justify;">
book right now.)</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
On April 3, 2006, Google released version 2 of the Mapping API.</div>
<br />
For more Information - <b><span style="color: #274e13;"><a href="https://developers.google.com/maps/signup" target="_blank">Google Map API</a></span></b><br /><br /><br />
<div style="height: 350px; width: 425px;">
<iframe frameborder="0" height="350" marginheight="0" marginwidth="0" scrolling="no" src="http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=Shalimar%2BGarden%2Bext-1%2BShahibabad%2C%2BGaziabad(Professional+Web+Seo)&ie=UTF8&z=12&t=m&iwloc=addr&output=embed" width="425"></iframe><br />
<table border="0" cellpadding="0" cellspacing="0" style="width: 425px;"><tbody>
<tr><td align="center"><small><a href="http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=Shalimar%2BGarden%2Bext-1%2BShahibabad%2C%2BGaziabad(Professional+Web+Seo)&ie=UTF8&z=12&t=m&iwloc=addr">View Larger Map</a></small></td></tr>
</tbody></table>
</div>
<br />
<br />
<br />
<br /></div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-26659385432169882662013-10-18T05:05:00.001-07:002013-12-21T02:04:44.258-08:00Introduction to Google Tag Manager (GTM)<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<a href="http://google.com/tagmanager" target="_blank"><span style="color: #38761d;">Google Tag Manager</span></a>, a free solution for tag management, is very welcomed, especially by Marketers. In the past, everything was controlled by webmasters, including website tracking, which was highly technical as it required dealing with log files. <br />
<br />
The first step in setting up a GTM is to create an Account. For each Google Id, you can have multiple accounts.<br />
<br />
Each account can include multiple containers. Each container represents a website.<br />
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='460' height='366' src='https://www.youtube.com/embed/KRvbFpeZ11Y?feature=player_embedded' frameborder='0'></iframe></div>
<br />
<br />
<br />
For More info visit following useful links : -<br />
<br />
<b><a href="http://online-behavior.com/analytics/google-tag-manager" target="_blank"><span style="color: #274e13;">Google Tag Manager: A Step-By-Step Guide</span></a></b><br />
<a href="http://www.bytefive.com/blogs/google-tag-manager-introduction/" target="_blank"><b><span style="color: #274e13;">Google Tag Manager Introduction</span></b></a><br />
<span style="color: #274e13;"><b><a href="http://analytics.blogspot.in/2013/10/no-code-required-auto-event-tracking.html" target="_blank"><span style="color: #274e13;">Auto-Event Tracking with Google Tag Manager</span></a><br /></b></span></div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-82317937082508690992013-10-16T23:01:00.000-07:002013-12-21T02:04:30.051-08:00Data collection metrics for Web sites<div dir="ltr" style="text-align: left;" trbidi="on">
<table border="1" cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td rowspan="2" valign="top" width="160"><div align="center">
<strong><span style="color: blue;">Metric</span></strong></div>
</td>
<td rowspan="2" valign="top" width="424"><div align="center">
<strong><span style="color: blue;">Description of metric</span></strong></div>
</td>
</tr>
<tr> </tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="424"></td>
</tr>
<tr>
<td valign="top" width="160"><b><span style="color: #274e13;">Average time on page</span></b></td>
<td valign="top" width="424">Provides the average time spent on a Web page by a visitor. It tells you how long a visitor stayed on a page within a given visit duration (usually 30 minutes).<br />
<br />
If the goal of your Web page is to provide information, the time spent on your page will likely be greater than if the goal of your Web page is to send people to other sites.<br />
<br />
You should compare the time spent on your page with the average time spent on the Web site, to get a sense of how much time a visitor may be spending on average during a given site visit.</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="424"></td>
</tr>
<tr>
<td valign="top" width="160"><b><span style="color: #274e13;">Average time on site</span></b></td>
<td valign="top" width="424">Provides the average time spent on your site by a visitor. It tells you how long a visitor stayed on your site within a given visit duration (usually 30 minutes).</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="424"></td>
</tr>
<tr>
<td valign="top" width="160"><b><span style="color: #274e13;">Exit rate</span></b></td>
<td valign="top" width="424">Helps you determine the number of visitors who exit the site from a given page. A high exit rate from your page would be an indicator of a few things:<br />
<br />
<ul type="disc">
<li>your page contains links to external sites and hence visitors exit here;</li>
<li>the visitor was able to complete their task and therefore left the page or;</li>
<li>the visitor was not able to complete their task and hence left the page.<br />
Conversely, a low exit rate would be an indicator that visitors spend more time on your page while completing their task and depending on the content on your page, it can be good for your site/page(s).</li>
</ul>
</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="424"></td>
</tr>
<tr>
<td valign="top" width="160"><b><span style="color: #274e13;">Number of visits</span></b></td>
<td valign="top" width="424">Provides the total amount of traffic your site gets during a given period of time. Trending the visits over time will provide patterns on amount of traffic that your site gets.</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="424"></td>
</tr>
<tr>
<td valign="top" width="160"><b><span style="color: #274e13;">Search analytics</span></b></td>
<td valign="top" width="424">Provides data related to search engine behavior on your site and on the Web. It is important since search engines play a key role in enabling visitors to get to your content through Web search engines and site search engines. The types of data to look for are:<br />
<br />
<ul type="disc">
<li>Web search keywords: keywords visitors search for on Web search engines (through which they get to your content);</li>
<li>number of visits with searches: provides an understanding of how many of your visitors use search to find something on your site vs. browsing or landing on the page they are looking for;</li>
<li>site search keywords: gives you a representation of content that visitors look for once they are on your site. It provides good insights on understanding what visitors look for in your site;</li>
<li>search engine referrals: the number of visits and visitors to your site sent through search engines.</li>
</ul>
</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="424"></td>
</tr>
<tr>
<td valign="top" width="160"><b><span style="color: #274e13;">Top exit pages</span></b></td>
<td valign="top" width="424">Helps determine the pages from which visitors leave/exit from your site. Knowing the exit page will help you enhance content on those pages to retain visitors or increase engagement.<br />
<br />
Exit rate is calculated separately for each page because it is the property of an individual page independent of any other page on the site.</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="424"></td>
</tr>
<tr>
<td valign="top" width="160"><span style="color: #274e13;"><b>Top visited pages (by number of page views)</b></span></td>
<td valign="top" width="424">Provides trends on the most visited (most popular) content on your site/section. It enables you to see which pages visitors visit most frequently when visiting your site. This data will help you understand which content should be prioritized in your site's content strategy.<br />
<br />
Comparing the page views per visit will give you an estimate of how many times your page was viewed during a visit.</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="424"></td>
</tr>
<tr>
<td valign="top" width="160"><b><span style="color: #274e13;">Traffic sources</span></b></td>
<td valign="top" width="424">Provides a view of the sources from where visitors come to your site/section. It is usually representative of sources such as direct traffic, referring sites, and search engines.<br />
<br />
By knowing which sources work best at directing traffic to your page, you can work on strategies to improve ways to get more visitors to your page.</td>
</tr>
<tr>
<td valign="top" width="160"></td>
<td valign="top" width="424"></td>
</tr>
<tr>
<td valign="top" width="160"><b><span style="color: #274e13;">Visitor loyalty (number of returning visitors)</span></b></td>
<td valign="top" width="424">Provides trends on unique and return visitors that can inform how frequently site/page content needs to change.<br />
<br />
If the goal of your site/section is to have visitors return for new information, this metric will help provide insight into whether your site is doing a good job at getting users back to the site or not.</td>
</tr>
<tr>
<td valign="top" width="160"> <span style="color: #274e13;">Source</span></td>
<td valign="top" width="424"><div style="text-align: center;">
<a href="http://www.ieee.org/about/webteam/resources/analytics_resources.html" target="_blank">Analytics Resources</a></div>
</td>
</tr>
</tbody></table>
<br /></div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-13799404640531476832013-10-16T10:14:00.000-07:002013-12-21T02:04:15.297-08:00Key Terms of Web Analytics<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="color: #274e13;"><b>Abandonment Rate</b>:</span> KPI that measures the percentage of visitors who got to that point on the site but decided not to perform the target action.<br />
<br /><span style="color: #274e13;"><b>Alignment-Centric Performance Management</b>: </span>Method of defining a site’s business goals by choosing only a few key performance indicators.<br />
<br /><span style="color: #274e13;"><b>Average Order Value:</b></span> KPI that measures the total revenue to the total number of orders.<br />Average Time on Site (ATOS): See visit length.<br />
<br /><span style="color: #274e13;"><b>Checkout Conversion Rate:</b></span> KPI that measures the percent of total visitors who begin the checkout process.<br />
<br /><span style="color: #274e13;"><b>Commerce Website:</b></span> A type of Website where the goal is to get visitors to purchase goods or services directly from the site.<br />
<br /><span style="color: #274e13;"><b>Committed Visitor Index</b>:</span> KPI that measures the percentage of visitors that view more than one page or spend more than 1 minute on a site (these measurements should be adjusted according to site type).<br />
<br /><span style="color: #274e13;"><b>Content/Media Website: </b></span>A type of Website focused on advertising.<br />
<br /><b><span style="color: #274e13;">Conversion Rate:</span> </b>KPI that measures the percentage of total visitors to a Website that perform a specific action.<br />
<br /><span style="color: #274e13;"><b>Cost Per Lead (CPL):</b></span> KPI that measures the ratio of marketing expenses to total leads and shows how much it costs a company to generate a lead.<br />
<br /><span style="color: #274e13;"><b>Customer Satisfaction Metrics:</b></span> KPI that measures how the users rate their experience on a site.<br />Customer Loyalty: KPI that measures the ratio of new to existing customers.<br />
<br /><span style="color: #274e13;"><b>Demographics and System Statistics:</b></span> A metric that measures the physical location and information of the system used to access the Website.<br />
<br /><b><span style="color: #274e13;">Depth of Visit:</span> </b>KPI that measures the ratio between page views and visitors.<br />
<br /><b><span style="color: #274e13;">Internal Search:</span> </b>A metric that measures information on keywords and results pages viewed using a search engine embedded in the Website.<br />
<br /><span style="color: #274e13;"><b>Key Performance Indicator (KPI):</b> </span>A combination of metrics tied to a business strategy.<br />
<br /><span style="color: #274e13;"><b>Lead Generation Website:</b></span> A type of Website that is used to obtain user contact information in order to inform them of a company’s new products and developments, and to gather data for market research.<br />
<br /><b><span style="color: #274e13;">Log File:</span> </b>Log kept by a Web server of information about requests made to the Website including (but not limited to) visitor IP address, date and time of the request, request page, referrer, and information on the visitor’s Web browser and operating system.<br />
<br /><span style="color: #274e13;"><b>Log File Analysis:</b> </span>Method of gathering metrics that uses information gathered from a log file to gather Website statistics.<br />
<br /><b><span style="color: #274e13;">Metrics:</span> </b>Statistical data collected from a Website such as number of unique visitors, most popular pages, etc.<br />
<br /><span style="color: #274e13;"><b>New Visitor:</b> </span>A user who is accessing a Website for the first time.<br />
<br /><span style="color: #274e13;"><b>New Visitor Percentage:</b></span> KPI that measures the ratio of new visitors to unique visitors.<br />
<br /><b><span style="color: #274e13;">Online Business Performance Management (OBPM):</span> </b>Method of defining a site’s business goals that emphasizes the integration of business tools and Web analytics to make better decisions quickly in an ever-changing online environment.<br />
<br /><span style="color: #274e13;"><b>Order Conversion Rate: </b></span>KPI that measures the percent of total visitors who place an order on a Website.<br />
<br /><b><span style="color: #274e13;">Page Depth:</span> </b>KPI that measures the ratio of page views for a specific page and the number of unique visitors to that page.<br />
<br /><span style="color: #274e13;"><b>Page Tagging:</b></span> Method of gathering metrics that uses an invisible image to detect when a page has been successfully loaded and then uses JavaScript to send information about the page and the visitor back to a remote server.<br />
<br /><span style="color: #274e13;"><b>Prospect Rate: </b></span>KPI that measures the percentage of visitors who get to the point in a site where they can perform the target action (even if they do not actually complete it).<br />
<br /><b><span style="color: #274e13;">Referrers and Keyword Analysis:</span> </b>A metric that measures which sites have directed traffic to the Website and which keywords visitors are using to find the Website.<br />
<br /><span style="color: #274e13;"><b>Repeat Visitor:</b></span> A user who has been to a Website before and is now returning.<br />
<br /><span style="color: #274e13;"><b>Returning Visitor:</b></span> KPI that measures the ratio of unique visitors to total visits.<br />
<br /><span style="color: #274e13;"><b>Search Engine Referrals:</b></span> KPI that measures the ratio of referrals to a site from specific search engines compared to the industry average.<br />
<br /><b><span style="color: #274e13;">Single Access Ratio:</span> </b>KPI that measures the ratio of total single access pages (or pages where the visitor enters the site and exits immediately from the same page) to total entry pages.<br />
<br /><span style="color: #274e13;"><b>Stickiness:</b></span> KPI that measures how many people arrive at a homepage and proceed to traverse the rest of the site.<br />
<br /><b><span style="color: #274e13;">Support/Self Service Website:</span> </b>A type of Website that focuses on helping users find specialized answers for their particular problems.<br />
<br /><span style="color: #274e13;"><b>Top Pages:</b></span> A metric that measures the pages in a Website that receive the most traffic.<br />
<br /><span style="color: #274e13;"><b>Total Bounce Rate: </b></span>KPI that measures the percentage of visitors who scan the site and then leave.<br />
<br /><b><span style="color: #274e13;">Traffic Concentration:</span> </b>KPI that measures the ratio of number of visitors to a certain area in a Website to total visitors.<br />
<br /><span style="color: #274e13;"><b>Unique Visit: </b></span>One visit to a Website (regardless of if the user has previously visited the site); an alternative to unique visitors.<br />
<br /><span style="color: #274e13;"><b>Unique Visitor: </b></span>A specific user who accesses a Website.<br />
<br /><span style="color: #274e13;"><b>Visit Length:</b></span> A metric that measures total amount of time a visitor spends on the Website.<br />
<br /><b><span style="color: #274e13;">Visit Value:</span> </b>KPI that measures the total number of visits to total revenue.<br />
<br /><b><span style="color: #274e13;">Visitor Path:</span> </b>A metric that measures the route a visitor uses to navigate through the Website.<br />
<br /><b><span style="color: #274e13;">Visitor Type:</span> </b>A metric that measures users who access a Website. Each user who visits the Website is a unique user. If it is a user’s first time to the Website, that visitor is a new visitor, and if it is not the user’s first time, that visitor is a repeat visitor.<br />
<br /><b><span style="color: #274e13;">Web Analytics:</span> </b>The measurement of visitor behavior on a Website.</div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-86563287742448033592013-10-16T09:55:00.003-07:002013-12-21T02:04:02.278-08:00Eight common metrics of website analysis<div dir="ltr" style="text-align: left;" trbidi="on">
<table border="0" cellpadding="0" cellspacing="0" style="width: 741px;"><colgroup><col style="mso-width-alt: 8521; mso-width-source: userset; width: 175pt;" width="233"></col>
<col style="mso-width-alt: 13677; mso-width-source: userset; width: 281pt;" width="374"></col>
<col style="mso-width-alt: 4900; mso-width-source: userset; width: 101pt;" width="134"></col>
</colgroup><tbody>
<tr height="20" style="height: 15.0pt;">
<td class="xl66" height="20" style="height: 15.0pt; width: 175pt;" width="233"><span style="color: #274e13;"><b>Metric</b></span></td>
<td class="xl66" style="width: 281pt;" width="374"><span style="color: #274e13;"><b>Description</b></span></td>
<td class="xl66" style="width: 101pt;" width="134"><br />
</td>
</tr>
<tr height="20" style="height: 15.0pt;">
<td class="xl67" height="20" style="height: 15.0pt; width: 175pt;" width="233"><span style="color: #6aa84f;">Visitor
Type</span></td>
<td class="xl65" style="width: 281pt;" width="374">Who is accessing the Website
(returning, unique, etc.)</td><td class="xl65" style="width: 101pt;" width="134"><br /></td>
</tr>
<tr height="20" style="height: 15.0pt;">
<td class="xl67" height="20" style="height: 15.0pt; width: 175pt;" width="233"><span style="color: #6aa84f;">Visit
Length</span></td>
<td class="xl65" style="width: 281pt;" width="374">The total amount of time a
visitor spends on the Website.</td>
<td class="xl65" style="width: 101pt;" width="134"><br /></td>
</tr>
<tr height="20" style="height: 15.0pt;">
<td class="xl67" height="40" rowspan="2" style="height: 30.0pt; width: 175pt;" width="233"><span style="color: #6aa84f;">Demographics
and System Statistics</span></td>
<td class="xl65" style="width: 281pt;" width="374">The physical location and
information of the system used to</td>
<td class="xl65" rowspan="2" style="width: 101pt;" width="134"></td>
</tr>
<tr height="20" style="height: 15.0pt;">
<td class="xl65" height="20" style="height: 15.0pt; width: 281pt;" width="374">access
the Website.</td>
</tr>
<tr height="20" style="height: 15.0pt;">
<td class="xl67" height="40" rowspan="2" style="height: 30.0pt; width: 175pt;" width="233"><span style="color: #6aa84f;">Internal
Search Information</span></td>
<td class="xl65" style="width: 281pt;" width="374">Information on keywords and
results pages viewed using</td>
<td class="xl65" rowspan="2" style="width: 101pt;" width="134"><br /></td>
</tr>
<tr height="20" style="height: 15.0pt;">
<td class="xl65" height="20" style="height: 15.0pt; width: 281pt;" width="374">a search
engine embedded in the Website.</td>
</tr>
<tr height="40" style="height: 30.0pt;">
<td class="xl67" height="40" style="height: 30.0pt; width: 175pt;" width="233"><span style="color: #6aa84f;">Visitor
Path</span></td>
<td class="xl65" style="width: 281pt;" width="374">The route a visitor uses to
navigate through the Website.</td>
<td class="xl65" style="width: 101pt;" width="134"><br /></td>
</tr>
<tr height="40" style="height: 30.0pt;">
<td class="xl67" height="40" style="height: 30.0pt; width: 175pt;" width="233"><span style="color: #6aa84f;">Top
Pages</span></td>
<td class="xl65" style="width: 281pt;" width="374">The pages that receive the most
traffic.</td>
<td class="xl65" style="width: 101pt;" width="134"><br /></td>
</tr>
<tr height="20" style="height: 15.0pt; mso-height-source: userset;">
<td class="xl67" height="40" rowspan="2" style="height: 30.0pt; width: 175pt;" width="233"><span style="color: #6aa84f;">Referrering
URL and Keyword Analysis</span></td>
<td class="xl65" style="width: 281pt;" width="374">Which sites have directed
traffic to the Website and which</td>
<td class="xl65" rowspan="2" style="width: 101pt;" width="134"></td>
</tr>
<tr height="20" style="height: 15.0pt;">
<td class="xl65" height="20" style="height: 15.0pt; width: 281pt;" width="374">keywords
visitors are using to find the Website.</td>
</tr>
<tr height="20" style="height: 15.0pt;">
<td class="xl67" height="20" style="height: 15.0pt; width: 175pt;" width="233"><span style="color: #6aa84f;">Errors</span></td>
<td class="xl65" style="width: 281pt;" width="374">Any errors that occurred while
attempting to retrieve the page.</td>
<td class="xl65" style="width: 101pt;" width="134"></td>
</tr>
</tbody></table>
</div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-43043406755958601542013-10-16T08:33:00.000-07:002013-12-21T02:03:45.651-08:00Three Types of Web Analytics Metrics <div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="color: #274e13;"><b>There are three types of Web analytics metrics – counts, ratios, and KPIs:</b></span><br />
<br />
<span style="color: #274e13;"><b>Count</b></span>
— the most basic unit of measure; a single number, not aratio. Often a
whole number (Visits = 12,398), but not necessarily (Total Sales =
$52,126.37).<br />
<br />
<span style="color: #274e13;"><b>Ratio</b></span> —
typically, a count divided by a count, although a ratio can use either a
count or a ratio in the numerator or denominator. (An example of a
ratio fabricated from ratios is “Stickiness.”)<br />
Usually, it is not a
whole number. Because it’s a ratio, “per” is typically in the name,
such as “Page Views per Visit.” A ratio’s definition defines the ratio
itself, as well as any underlying<br />
metrics.<br />
<span style="color: #274e13;"><b><br />KPI (Key Performance Indicator)</b></span>
— while a KPI can be either a count or a ratio, it is frequently a
ratio. While basic counts and ratios can be used by all Web site types, a
KPI is infused with<br />
business strategy — hence the term, “Key” —
and therefore the set of appropriate KPIs typically differs between site
and process types.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Sources : - <b><span style="color: blue;"><a href="http://www.digitalanalyticsassociation.org/" target="_blank">DAA</a></span></b></div>
</div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-48719551115844353072013-10-15T06:05:00.000-07:002013-12-21T02:03:32.368-08:00Best SEO Practices followed after Penguin Update<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<b><span style="color: #274e13; font-family: "Calibri-Bold","sans-serif"; font-size: 14.0pt; mso-bidi-font-family: Calibri-Bold;">How to save the website from Penguin</span></b><br />
<b><span style="font-family: "Calibri-Bold","sans-serif"; font-size: 14.0pt; mso-bidi-font-family: Calibri-Bold;"><br /></span></b>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
The only
ways to get saved is to follow the Google webmaster quality guidelines and
Google Penguin rules, and
try not to get into any sort of spamming activity. You may hide yourself for a
while, however</div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
sooner or
later Google will surely find you out and penalize you for bad deeds.<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
Top
symptoms that Penguin found you doing something “Anti‐Google”<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span>When you
try to find your website or company name on Google. Oops! It’s not there on
Page 1<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
or Page 2<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span>Massive
drop of ranking even with your high ranking keywords<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span>You cannot
find the website even on the bottom search result pages<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
Before
doing anything else and starting to rebuild your website<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="color: #274e13;"><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;">Off</span></b><b><span style="font-family: "Cambria Math","serif"; mso-bidi-font-family: "Cambria Math";">‐</span></b></span><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;"><span style="color: #274e13;">page
Analysis</span><o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span>Check the
background of your back‐links<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span>Study the
characteristics of the back‐links and find any unnatural pattern<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span>Put all
unnatural links on the removal lists<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span>Check for
any Negative SEO for your website<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="color: #274e13;"><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;">On</span></b><b><span style="font-family: "Cambria Math","serif"; mso-bidi-font-family: "Cambria Math";">‐</span></b><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;">Page
Analysis</span></b></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT;">• </span>Check the
keyword stuffing on homepage</div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span>Any doorway
pages<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span>Cloaking
activity on your website<o:p></o:p></div>
<span style="font-family: SymbolMT;">• </span>Hidden
links<br />
<br />
<b><span style="color: #274e13;">SEO Practices after Penguin Update</span></b><br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<o:p></o:p></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;"><span style="color: #274e13;">Link Quality</span> </span></b>‐ Get good quality links with help of quality content, interviews and
good reviews<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;"><span style="color: #274e13;">Anchor Text</span> </span></b>– Get links to your website and pages with some different anchor text<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;"><span style="color: #274e13;">Unusual links </span></span></b>– Get rid of unusual links. The links should come from a thematic
source<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;"><span style="color: #274e13;">Keyword Density</span> </span></b>– It should be close to 1.5% and target long tail keywords as they
rank easily<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;"><span style="color: #274e13;">Keyword Stuffing</span>
– </span></b>Stop it right now. Don’t stuff your
website with too many and duplicate<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
keywords.<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;"><span style="color: #274e13;">Content</span> – </span></b>Create content for users not for search engines<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;"><span style="color: #274e13;">SEO Automation</span> </span></b>– Avoid using automated ways to optimize your website. They send
automated<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
queries to Google that violate its terms of
service.<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: SymbolMT; mso-bidi-font-family: SymbolMT;">• </span><b><span style="font-family: "Calibri-Bold","sans-serif"; mso-bidi-font-family: Calibri-Bold;"><span style="color: #274e13;">Be Social</span> – </span></b>Google gives high importance to social media and also gives you
preference if you<o:p></o:p></div>
use
Google’s services such as Google plus, Google places etc.</div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com1tag:blogger.com,1999:blog-881191435507861231.post-41338005367554093762013-10-13T23:28:00.003-07:002013-12-21T02:02:58.136-08:00Google updates terms of service<div dir="ltr" style="text-align: left;" trbidi="on">
Google<span style="color: #274e13;"> <a href="http://www.google.com/policies/terms/changes/" target="_blank"><span style="color: #274e13;">updated terms of service</span></a></span> and, by and large, it is innocuous. However, one aspect of it has given me a reason to pause, and I warn you to do the same. You see, Google plans to use your online activity to target advertisements at your Google+ circles. For example, lets say you use Google+ to like a product online with a +1. Google can then share your endorsement with your friends, family and co-workers. The search-giant calls this "<a href="https://plus.google.com/settings/endorsements" target="_blank"><span style="color: #274e13;">shared endorsements</span></a>"<br />
<br />
Google explains this by saying "we want to give you - and your friends and connections - the most useful information. Recommendations from people you know can really help. So your friends, family and others may see your Profile name and photo, and content like the reviews you share or the ads you +1'd. This only happens when you take an action (things like +1'ing, commenting or following) -- and the only people who see it are the people you've chosen to share that content with".<br />
<i><br /></i>
<i><b><span style="color: red;">"The new Terms will go live on November 11, 2013"</span></b></i><br />
<b><span style="color: #cc0000;"><br /></span></b>
<b><span style="color: #cc0000;">Update</span></b>: Google has added a link to the terms of service changes on its home page, though not on the Google+ main page.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-GBeHyGOK_s8/UluPDe9wQ8I/AAAAAAAAAZ8/9KEAdODvw3c/s1600/googlemriso.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-GBeHyGOK_s8/UluPDe9wQ8I/AAAAAAAAAZ8/9KEAdODvw3c/s1600/googlemriso.png" /></a></div>
<br />
<div>
<br /></div>
<div>
<br /></div>
</div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-79210204993961858812013-10-11T04:02:00.000-07:002013-12-21T02:02:40.577-08:00Google Search Celebrate 15 Years <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-91feB5kA158/UlfW9Zioi4I/AAAAAAAAAZk/81ZxgVVJE8g/s1600/Search+Timeline+1997+-+2013.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="402" src="http://2.bp.blogspot.com/-91feB5kA158/UlfW9Zioi4I/AAAAAAAAAZk/81ZxgVVJE8g/s640/Search+Timeline+1997+-+2013.png" width="640" /></a></div>
<br />
<br />
<b>Here are some highlights below:</b><br />
<br />
<span style="color: #38761d;"><b>September 15, 1997</b></span> – Google.com is officially registered as a domain.<br />
<span style="color: #38761d;"><b>2000</b></span> – Google.com becomes available in 15 languages. Google AdWords and Google Toolbar launch.<br />
<span style="color: #38761d;"><b>2001</b></span> – Google acquires Deja.com’s Usenet Discussion Service, which will become Google Groups. Image Search launches.<br />
<span style="color: #38761d;"><b>2002</b></span> – Birth of Google News.<br />
<b><span style="color: #38761d;">2003</span></b> – Google acquires Pyra Labs, the creators of Blogger. Google Print (now a.k.a. Google Books) launches.<br />
<b><span style="color: #38761d;">2004</span></b> – Launch of Google Local and Gmail.<br />
<b><span style="color: #38761d;">2005</span></b> - First YouTube video. Google Analytics is released.<br />
<b><span style="color: #38761d;">2006</span></b> – Google Calendar, Google Trends, and Google Translate launch. The company buys YouTube.<br />
<b><span style="color: #38761d;">2007</span></b> – Android is announced.<br />
<b><span style="color: #38761d;">2008</span></b> – Google Chrome becomes available for download.<br />
<b><span style="color: #38761d;">2011</span></b> – Birth of Google+.<br />
<span style="color: #38761d;"><b>2012</b></span> – Google Drive launches<br />
<br />
Source - <a href="http://socialmediaslant.com/author/cendrine/" rel="author" style="background-color: white; border: 0px; color: #4424e3; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 18px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" title="View all posts by Cendrine Marrouat">Cendrine Marrouat</a></div>
<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0tag:blogger.com,1999:blog-881191435507861231.post-27431706100468228382013-10-11T02:11:00.002-07:002013-12-21T02:02:18.375-08:00Yahoo Mail update - Mail Plus features and 1TB storage boost<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: inherit;"><span id="intelliTxt"><span style="color: black; display: inline ! important; float: none; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Yahoo has redesigned Yahoo Mail for desktop, iOS and Android. The email service celebrates its 16th birthday today so the company has given it a new party frock and shoes in time for the occasion.</span></span></span><br />
<span id="intelliTxt"><span style="-webkit-text-stroke-width: 0px; color: black; display: inline !important; float: none; font-family: 'Open Sans', sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"> </span> </span><br />
<span id="intelliTxt">Yahoo has
begun pushing out a redesign for Mail, bringing with it a variety of
themes that users will be prompted to choose from upon first logging on
after the update arrives. With the design changes come a new compose
box, as well, and a storage boost, giving users<a href="http://ibnlive.in.com/news/yahoo-reboots-flickr-offers-1-terabyte-of-online-storage-for-free/392976-11.html" target="_blank"> 1TB of storage</a>. Mail
Plus features are now available to free users</span><span id="intelliTxt"></span><span id="intelliTxt">.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-188fHcn7Uak/Ule_R-bHZHI/AAAAAAAAAZU/GfctBaT3KH4/s1600/m3j-M6LE2FSlGmwjW29MfaDDH3kCP_sGt_iSBdl2aBA.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="247" src="http://4.bp.blogspot.com/-188fHcn7Uak/Ule_R-bHZHI/AAAAAAAAAZU/GfctBaT3KH4/s400/m3j-M6LE2FSlGmwjW29MfaDDH3kCP_sGt_iSBdl2aBA.jpg" width="400" /></a></div>
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<span id="intelliTxt"><span style="font-family: inherit;"><span style="color: black; display: inline ! important; float: none; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Yahoo Mail is available to download from<span class="Apple-converted-space"> </span></span><a href="https://itunes.apple.com/gb/app/yahoo!-mail/id577586159?mt=8" style="color: #4c5f7e; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" target="_blank">iTunes</a><span style="color: black; display: inline ! important; float: none; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">,<span class="Apple-converted-space"> </span></span><a href="https://play.google.com/store/apps/details?id=com.yahoo.mobile.client.android.mail" style="color: #4c5f7e; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" target="_blank">Google Play</a><span style="color: black; display: inline ! important; float: none; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span></span><a href="http://apps.microsoft.com/windows/en-us/app/yahoo-mail/f90f38b5-101d-4efd-ab04-9d89cf0784dd" style="color: #4c5f7e; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" target="_blank">Windows Store</a><span style="color: black; display: inline ! important; float: none; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">. You can also access it through a browser at<span class="Apple-converted-space"> </span></span><a href="http://yahoo.com/">yahoo.com</a><span style="color: black; display: inline ! important; float: none; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">.</span></span> </span><br />
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<div><a href="https://plus.google.com/107643992816600691502?ref=author" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://plus.google.com']);" rel="author" target="_blank" title="Author: Mrigendra Sharma on Google+"><span style="color: #38761d;">Mrigendra Sharma</span></a> - a well organized authentic experienced SEO/SEM/SMO/PPC including according to present scenario. who is present in Delhi the capital of India.</div>Mrigendrahttp://www.blogger.com/profile/08504991855884430546noreply@blogger.com0